VANCOUVER, British Columbia, Canada, July 14, 2003 (PRIMEZONE) -- Destiny Media Technologies, Inc. (OTCBB:DSNY) (Berlin: DME 935 410) is pleased to announce an agreement with Capita Technologies, Inc. to offer Clipstream(tm) as an exclusive method for embedding video advertising into customer web pages and emails.
Capita is part of The Interpublic Group of Companies (http://www.interpublic.com) (NYSE:IPG). With approximate annual revenues of $6.2 billion, IPG is one of the largest advertising and marketing services management holding companies in the world, and is a leader in integrated offline and online marketing.
Mr. Granville EVP of Capita said, "Clipstream is an impressive communication solution offering a technologically superior product and a reduced cost. What you want is a really smooth and fast video, and you don't want the user to have to download anything. Clipstream delivers this. Everyone loves real time motion pictures & video presentations versus having to read something. This is ideal for our clientele that desires movie trailers, advertisements, speeches from the President, web site marketing, and email campaigns."
Clipstream(tm) is uniquely suited for use in the advertising world. Because the consumer is not required to download or configure player software, it has audience reach of 93%. The content automatically streams at the appropriate bitrate for modem or broadband users. Because the content automatically caches, bandwidth costs can be 90% lower than other solutions at a much higher level of reliability.
Steve Vestergaard, Destiny CEO, commented, "I am extremely pleased to work with Capita Technologies as they have the market presence and experience to expose a number of Fortune 500 companies to instant play streaming. Clipstream(tm) is fast becoming the standard method for replacing static banner ads with rich video commercials."
About Capita
Capita Technologies, Inc., is a leading Internet Systems Integrator and Software Development company offering integrated Enterprise Business solutions. Our major business practices are built around three cornerstones:
-- E-Marketing: Developing On-Line Branding, promotions, personalization consumer programs, as well as information and business transaction solutions for your sales/marketing organization and for your business partners.
-- E-Government: Capita offers Web enabling and integrating Legacy systems solutions, to building new Web applications such as Homeland Security, Information Portals, and custom applications.
-- Advanced Business Solutions: Capita develops large, integrated mission critical business applications.
Capita, established in 1989 has an impressive Fortune 500 client list, and operates 5 offices located throughout the United States and Canada. For more information on Capita, visit our Website at www.Capita.com or call 949 260-3018
About Destiny
Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products include: Clipstream(tm), Destiny Media Player (tm), Radio Destiny (tm) and MPE (tm). Established in 1991, the company is headquartered in Vancouver, Canada.
"Safe Harbor'' statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.
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