CERRITOS, Calif., May 31, 2006 (PRIMEZONE) -- Ever walked out of a store and wondered how you ended up buying some of the items in your bag? Mass Connections(R), the leader in retail and shopper marketing services, is continuing its strong investment in the retail industry with the May 1st release of its second marketing research study. Entitled "Touch America - The Shopper Connection," the independent analysis examines the various dynamics involved in shopper purchasing behavior and defines the fundamental nature of shopper marketing.
As the follow up to "Touch America: The Consumer Connection," "The Shopper Connection" is an exhaustive 140-page independent study on consumer behavior and impulse shopping at America's retail outlets. The year-long study was conducted by a Washington, D.C. based marketing research firm, and highlights the benefits of in-store marketing with surveys and on-site interviews.
Five major studies were conducted and analyzed during 2005 with thousands of respondents participating nationwide. Participants included various geographic, socioeconomic, ethnic and age groups that visit a mix of retail outlets. Major themes in the book include why people shop where they do, what motivates impulse purchases, and how do signs and in-store merchandising affect purchase decision. Those results are reinforced with data and interpretation that draw some insightful conclusions:
-- Three-quarters (76%) of Americans have made a purchase as
the direct result of in-store sampling;
-- 83% of shoppers reported that at least a few of the items
they have tried at an in-store event has become a recurring
purchase;
-- Three studied populations indicated that they might stray
from their usual grocery store to seek out a bit of
excitement in the form of free tastes or fun events;
-- 63% of interviewees revealed that "new and different types
of product signs and displays" would enhance their shopping
experience.
"We are committed to making it easier for the marketing and retail community to deliver programs that are motivating for shoppers," said Mass Connections' President and CEO Caroline Cotten Nakken. "'Touch America - The Shopper Connection' and other studies we've published underscores our commitment and furthers our mission to empower the industry."
Get the Connection
Marketing professors, students, retail executives, and consumer behavior analysts are more than welcome to purchase a copy of this engaging study by visiting http://www.touchamerica-instore.com or by calling Mass Connections at 800-275-6650.
Methodology
Conducted during 2005 throughout the United States, "Touch America - The Shopper Connection" is a thorough, independent analysis written for academic, business, and consumer purposes. The study is not your average white paper, but an easy-to-read analysis with eye-catching content and design.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in retail marketing services, MC is positioned to respond to the industry's need for efficient and accountable execution. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow Mass Connections to provide the fullest benefit of the shopper marketing experience to both retailers and consumer product group companies. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.