MCLEAN, Va., July 12, 2006 (PRIMEZONE) -- Voxant, Inc., the first viral syndication network(tm) for online news, will sponsor a complimentary webcast on Thursday, July 20, to present a ground-breaking new report, "The Top 40 U.S. Newspapers and Broadband Video: Read All About It!," an in-depth analysis of how major newspaper Web sites are integrating broadband video.
Broadband Directions, a leading market intelligence and consulting firm focused on broadband-delivered video, released the report this month. Among other things, the study found that 39 of the top 40 newspaper Web sites now contain broadband video. Cable and broadband industry veteran Will Richmond, who authored the report, said newspapers are emerging as potentially significant future players in the new broadband-centric video distribution value chain.
"This emergence underscores the point that broadband video, with its open distribution model, allows non video-based industries and startups to capture value in serving video of all types to consumer audiences," Richmond said. "Newspapers now recognize that to succeed in the Internet era, they must take advantage of widespread new distribution platforms to deliver products that fit with today's consumers' needs and expectations."
Richmond will present detailed findings of his 55-page report during a complimentary webcast introduced by Art Bushnell, Voxant's vice president of sales and business development. Registration for the event is available at www.broadbanddirections.com.
"Web publishers for newspapers and other traditional print media will gain valuable insight from the Broadband Directions report and its strategic recommendations for integrating online video," said Bushnell, a news industry veteran with more than 20 years' experience at Reuters, Thomson Financial and UPI. "Voxant's viral syndication network for online news is unique in its ability to accelerate the use of video and other rich media, and dramatically expand our customers' market reach through the power of viral distribution."
Broadband Directions' report was based on analysis of the top 40 U.S. newspapers' Web sites, briefings with nearly two dozen newspaper executives responsible for their Web sites and/or video initiatives, and analysis of relevant third-party market research. The full report is provided to subscribers of Broadband Directions' annual market intelligence service, Broadband Video Focus(sm), and is available for purchase and download on an a la carte basis from www.broadbanddirections.com.
About Voxant
Voxant is the first viral syndication network(tm) for online news, unlocking vast new markets for news organizations and advertisers around the world. Voxant's self-service viral mashing(tm) technology provides a powerful new way to distribute video, audio, print or still photos, and the ads that accompany them, to any type of Internet-enabled device. Voxant distributes and promotes news for leading companies such as Reuters, MSNBC, CBS and Bloomberg through a partner network that includes Factiva, LexisNexis, the Associated Press, Thomson and Web publishers. For more information about Voxant, please visit www.voxant.com.