Pacific Financial and Dr. Bodai Unveil BreastCancerCard.com


LODI, Calif., Oct. 10, 2006 (PRIMEZONE) -- Pacific Financial Solutions, Inc. (Pink Sheets:PFUO), a leader in providing Cashless ATMs featuring Pacific's Point-of-Banking (PBT) terminal technology, Affinity and Retail Gift cards, announced today that its Pacific Card Services division and Cure Breast Cancer Inc., unveiled the CureBreastCancer.org Prepaid Gift Card at Sacramento Memorial Auditorium during the annual "Woman in Business" benefit for Cure Breast Cancer Inc. on Thursday October 5th.

Speaking in front of a sold out audience of 1500 professional woman and breast cancer supporters, Dr. Ernie Bodai M.D. made his first in a series of public appearances to showcase PFUO's new Affinity fundraiser Prepaid "Gift" Card (www.BreastCancerCard.com) that benefits his globally recognized non-profit organization. In addition to proudly displaying the card, he received several large donations from key local businesses.

This annual fundraiser generates funds and awareness for breast cancer research, education, outreach and awareness. Attendees enjoyed food from over 20 Sacramento restaurants, a fashion show by local designers and live entertainment.

"The response was very positive. Our marketing table at the event drew the attention of all the attendees and everyone left with information and the intent to buy cards. They absolutely loved it," stated Card Program Director, Jaime Tafoya.

Pacific's Vice-President & COO Barbara Thomas said, "I was thoroughly impressed during my meeting with Dr. Bodai, his family and staff, as he genuinely thanked me for sending him the first Cure Breast Cancer Prepaid Gift card from our fulfillment Center and assisting in the launch of this most significant undertaking. Dr. Bodai commented on the card's splendor and promised our card would follow in the footsteps of his most successful USPS stamp program, by selling millions of cards annually."

Dr. Bodai also celebrated that the Breast Cancer Research stamp is now the best selling stamp in U.S. history, with nearly 900 million sold. He anticipates breaking the 1 billion mark by year's end. Nearly 100 countries are now in various stages of implementing their own breast cancer research stamp due to his tireless lobbying efforts.

CureBreastCancer.org Prepaid Gift Cards are available at www.BreastCancerCard.com. Breast Cancer is the second leading cause of cancer deaths in women (after lung cancer) and is the most common cancer among women, excluding non-melanoma skin cancers. According to the World Health Organization, more than 1.2 million people will be diagnosed with breast cancer this year worldwide.

About Pacific Financial

Pacific Financial Solutions, Inc. (www.pfuo.com) is a premier global distributor of financial services and products provides its customers with a wide array of prepaid stored-value and kiosk enabling devices. Pacific is comprised of fully integrated divisions: Pacific Banking Services (Point-of-Banking terminals) and Pacific Card Services. Pacific is a location services provider (LSP) for national and regional retail merchants. Pacific's continued success is driven by corporate sales, ISO's sales, Affinity sales as well as mergers & acquisitions. Pacific's global strategy centers on deploying both single and multi-use debit banking products and services along with stored-value card services worldwide.

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words or phrases "would be," "would allow," "intends to," "will likely result," "are expected to," "will continue," "anticipate," "expect," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These include the company's historic lack of profitability, end user customer acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations and other risks within the regulation of the industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company's past performance is not necessarily indicative of its future performance. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.



            

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