Pier Communications Announces New Client: King Midas World Entertainment Inc.

Agency to Introduce New Brand in Conjunction With the Launch of "The Seven Sins(TM): The Tyrant(TM) Ascending"


LONG BEACH, CA--(Marketwire - June 3, 2008) - Pier Communications today announced the signing of its newest client, King Midas World Entertainment Inc., a multi-media and gaming corporation.

King Midas World Entertainment Inc. has retained Pier Communications to provide public relations and marketing consultation to generate brand awareness tied to its proprietary epic thriller "The Seven Sins™: The Tyrant™ Ascending" by bestselling author Jon Land, which is to be published by Forge Books in the United States and Canada on June 10, 2008, in time for Father's Day.

"Pier Communications is an established consumer, hospitality and gaming marketing communications agency set to aggressively position and promote our brand and worldwide franchise of 'The Tyrant,'" said Fabrizio Boccardi, chief executive officer of King Midas World Entertainment Inc.

Pier Communications will initially assist the client and publisher in the launch of the epic thriller "The Seven Sins™: The Tyrant™ Ascending" and present the franchise and brand concepts to generate consumer awareness and interest.

"We are very excited to begin this relationship with King Midas World Entertainment Inc. and Fabrizio Boccardi," said Cameron Andrews, principal of Pier Communications. "The uniqueness of the brand along with his passion, vision and dedication is unmatched in the industry."

About King Midas World Entertainment Inc.

Aptly based in Las Vegas, King Midas World Entertainment Inc. is focused on the development of its brands and proprietary franchises and their application in the publishing, casino, movie, entertainment and hospitality industries. King Midas World Entertainment Inc. continues to research locations and weigh options for a new or existing casino operation in Las Vegas and other gaming markets. For more information, please call 702-990-3979.

About Pier Communications

Pier Communications is a Long Beach, Calif.-based public relations and marketing communications agency founded in 1999 on the belief that exceptional client services and successful marketing communications campaigns are synonymous. The agency draws from its broad range of experience in marketing, advertising, public relations and public affairs for its consumer, hospitality, business and gaming clients. Find out more at www.piercomm.com.

Contact Information: Contact: James Chapman Pier Communications (562) 432-5300