DALLAS, Sept. 30, 2008 (GLOBE NEWSWIRE) -- Direct Pet Health Holdings, Inc. (Pink Sheets:DPHG) today reported it has successfully launched its new pet insurance website. The company said it has begun writing policies nationwide. Pet owners can sign up for coverage at http://www.directpethealth.com. The site offers one-stop-shopping online for pet health insurance services.
"Part of the site's early success is the superior level of pet health insurance coverage being offered through our underwriter, American Pet Insurance Company," said Chairman and CEO Michael F. Scaccia. "The variety of plans we now can offer has been designed to respond to the needs of pet owners at every age and income level. Moreover, our policies are very competitive with other providers.
"In addition," the CEO said, "we are now in a position to offer our online services to the business consumer marketplace. This market segment has steadily grown as employers are including pet health insurance as an option in employee benefit plans.
"Our core pet insurance business has become the foundation to enable us to grow the company both internally, as well as through acquisition of related products and services going forward," Mr. Scaccia noted. "The benefits of health care insurance for pets is expected to generate sustained growth in the future, especially among those with more disposable income."
About Direct Pet Health Holdings, Inc.:
Direct Pet Health is positioning itself to become a leader in its industry as the ultimate 'One-Stop-Shop' for pet health care. The company looks to provide its members with health information, pet insurance, and pet care products created for a target market driven by a strong demand for pet health care products and services - all transacted over the Internet.
This press release includes forward-looking statements as contemplated under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to, lack of funding for planned activities, difficulties in product development and launch, difficulties arising from management of growth, market place acceptance of certain products and other risks. Direct Pet Health is under no obligation and does not assume any obligation to revise or update any forward looking statement in this press release in order to reflect events or circumstances that may arise in the future.