Cisco Expo Saudi 2009 Gets Set to Showcase the Power of the Intelligent Network

Cisco and Partners to Highlight Best Business Practices for Organizations in the Kingdom to Increase Business Productivity and Reduce Operational Costs


RIYADH, SAUDI ARABIA--(Marketwire - February 3, 2009) - Cisco (NASDAQ: CSCO) today announced that it will be hosting Cisco® Expo Saudi 2009 on Feb. 9 and 10 at King Fahad Cultural Center in Riyadh. With the theme "Experience Today the Network of Tomorrow," this year's event is expected to bring together more than 2,500 top business decision makers to discuss key technology trends and to share best practices that will transform businesses and increase business productivity in the kingdom.

Cisco Expo Saudi 2009 will also examine the critical role that information and communications technologies (ICTs) play in the development of innovative business solutions for the enterprise, public sector and real estate markets. Based on the concept of the network as the platform, the event will include a series of in-depth sessions covering unified communications, collaboration solutions, the Connected Home, "smart education" systems and the latest trends in Web meetings. For the first time, the event will use several Web 2.0 platforms such as Twitter and Facebook and will be streamed live online via Cisco WebEx™. Videos from the event will also be hosted on YouTube. Visitors will also experience interactive demonstrations on next-generation technologies like Cisco TelePresence™.

Dr. Badr Bin Hamoud Al Badr, managing director of Cisco Saudi Arabia, said: "In this current economic climate, companies are looking at smart technology solutions that can improve business productivity and enhance collaboration. Cisco Expo Saudi gives us an excellent opportunity to network with customers and partners to highlight how Cisco innovations can help enterprises address real-world business issues."

Certified partners who will be present at Cisco Expo Saudi 2009 include SBM, Dimension Data, Al-Moammar Information Systems MIS, IDIS, Nour Net, Oger Systems, Al-Jammaz Distribution, Ebbtikar, Jeraisy Communications Services, Al-Fanar, IP Magix, Data Consult Saudi, AwalNet, AlKhaleej Training & Education, Synergy Professional Services, BMB, R&M, Globitel, Fluke Networks, Getronics and NetBack Bone.

Cisco Expo Saudi 2009 is a registration-only event. Those interested in attending Cisco Expo Saudi can register online by visiting http://www.cisco.com/web/ME/exposaudi2009.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in the Middle East is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

Cisco, the Cisco logo, Cisco Systems, Cisco TelePresence and Cisco WebEx are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco public information.

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Contact Information: Press Contact: Wael AbdelSamad Asda'a Public Relations Riyadh, KSA + 9661 4640051 info@asdaa.com Press: Jehan Abdulkarim +96612183702 jabdulka@cisco.com Industry Analyst: Sharon Robinson +27 (0)21 4134577 sharobin@cisco.com Investor Relations: Matt Hardwick +44 20 8824 1970 mahardwi@cisco.com

Cisco Expo 2009