AMSTERDAM, N.Y., May 22, 2009 (GLOBE NEWSWIRE) -- Sun Tzu Corporation (Pink Sheets:STZU) today announced that the Company has been accepted by Food Export USA Northeast as a Branded Program participant for its Sun Tzu Energy Drink line of beverages. The Company plans to increase international distribution as a result of its participation in this United States Department of Agriculture (USDA) sponsored program.
Food Export USA Northeast helps exporters of food and agricultural products located in the Northeast US to begin or expand their international sales by working cooperatively with overseas offices of the US Foreign Agriculture Services (FAS) www.fas.usda.gov.
The Branded Program provides 50 percent cost-reimbursement for a variety of eligible international marketing and promotional activities including advertising, in-store promotions and product demonstrations, fees for exhibiting at overseas trade shows, promotional publications, and freight costs for samples.
Sun Tzu CEO Terry Barker commented, "Being accepted into the Branded Program should help Sun Tzu to increase exports by literally cutting our overseas marketing and promotional expenses in half. These significant cost reductions and networking opportunities that will arise from this FAS program will enable us to maximize our impact on international markets by capitalizing on the current popularity of bargain-priced American products in the EU."
About Sun Tzu Corp.
Sun Tzu Corp. is a leading New Age Beverage Company that owns multiple brands and packages, offering several product lines of innovative energy drinks and non-alcoholic mixers. The Company focuses on innovative fountain branding of its beverages to bars and restaurants across the country and is developing one of the most competitive cooler and distribution programs available in grocery and convenience stores throughout the United States and abroad. Sun Tzu's beverages are available through independent beverage wholesalers such as Anheuser Busch, Miller-Coors, and Snapple Distributors.
To learn more about Sun Tzu Corp, please visit www.suntzucorp.com.
About Food Export USA Northeast
Food Export USA Northeast, www.foodexportusa.org, is a non-profit organization that promotes the export of food and agricultural products from the northeast region of the United States. The organization, in conjunction with the USDA's Foreign Agricultural Service (FAS) and its member states, provides a wide range of services such as export promotion, customized export assistance, and a cost-share funding program to facilitate trade between local food companies and importers around the world.
Forward-Looking Statements
Certain statements in this release and the attached corporate profile that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.