Mixed Martial Arts Heavyweight Shane Carwin Expands Relationship With Extreme Sports Marketing Through Endorsement

He Also Will Become Spokesman for Its MMA Advertising Network


TEMPE, Ariz., May 28, 2009 (GLOBE NEWSWIRE) -- Exosphere, also known as Extreme Sports Marketing, Inc., (Pink Sheets:EXSA), a sports marketing and holding company focused on one of the fastest growing sports today, Mixed Martial Arts (MMA) -- today announced that Shane Carwin, one of the top ten Mixed Martial Arts heavyweight fighters in the world, has signed an agreement to endorse and exclusively represent Extreme Sports Marketing's MMA Advertising Network (www.MMAAdnet.com) as its spokesman.

Carwin is ranked eighth in the world, and is undefeated as a professional Mixed Martial Artist. He is a contender for the UFC Heavyweight Title. The announcement of the expanded relationship comes just two weeks after Carwin, through his website, www.shane-carwin.com, was named as an affiliate of MMAAdnet.

"Shane's decision to become not only an affiliate, but an endorser of the MMA Advertising Network, is an outstanding opportunity to help us in growing our network," said Extreme Sports Marketing CEO Jason Genet. "The initial relationship as spokesman is for a 12 month period, and we hope it will extend long beyond that."

"I have a lot of faith in Jason's vision of MMA, and how we as fighters can capitalize on our efforts," said Shane Carwin. "I am proud to support the MMA Advertising Network, and I will promote the service through my channels and do whatever I can to help the MMA Advertising Network to grow its business."

"In addition to spokesman duties, the endorsement agreement includes advertising in and around Shane's upcoming bouts," Genet explained. "His website will also include tie-ins to the MMA Advertising Network Affiliate Marketing program, making Shane available to its Publishers for exclusive and breaking news stories and more."

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