TEMPE, Ariz., June 12, 2009 (GLOBE NEWSWIRE) -- Exosphere, also known as Extreme Sports Marketing, Inc., (Pink Sheets:EXSA), a sports marketing and holding company focused on one of the fastest growing sports today, Mixed Martial Arts (MMA) -- today announced that Efrain Escudero, one of the top Mixed Martial Arts lightweight fighters in the world, has signed an agreement to endorse and exclusively represent Extreme Sports Marketing's MMA Advertising Network (www.MMAAdNet.com) as an affiliate and one of its professional spokesmen. He joins MMA heavyweight Shane Carwin, who late last month expanded his relationship with Extreme Sports Marketing in a similar capacity.
Escudero is the first UFC fighter born in Mexico to compete and win in a UFC-sponsored event -- The Ultimate Fighter, Season 8 reality show on Spike TV. Like Carwin, he is undefeated as a professional Mixed Martial Artist. Escudero's website is www.efrainescudero.com . Efrain Escudero's site is a Social Networking website where more than 500 fans have set up personal pages and interact with Efrain.
The increasingly high profile Escudero is also a featured performer in Budweiser's Bud Light 2009 advertising campaign.
"The opportunity to sign on Efrain as both an affiliate and spokesman will tremendously help in continuing to grow our MMA Advertising Network," said Extreme Sports Marketing CEO Jason Genet. Like Shane Carwin's agreement, Efrain's initial commitment is for a 12 month period, and hopefully much longer."
"The MMA Advertising Network represents one of the best ways to reach out to men ages 18 to 35 in a professional relationship that helps us to capitalize on our achievements," Escudero said. "Joining forces with this network, and having my website tied to it, just made a lot of sense, and I look forward to playing an active role in making it a great success."
Genet noted that "In addition to spokesman duties, the endorsement agreement includes advertising in and around Efrain's upcoming bouts. His website will also feature tie-ins to the MMA Advertising Network Affiliate Marketing program, and make him available to its Publishers for exclusive and breaking news stories and more."
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