ORLANDO, Fla., Aug. 24, 2009 (GLOBE NEWSWIRE) -- Gen2Media Corporation (OTCBB:GTWO), a fully integrated digital media, technology, production and marketing company, today announced that the Gen2 digital video network now reaches a collective online viewing audience of approximately 5.1 million unique Internet visitors, up 920% over 500,000 in January 2009.
The Gen2 digital video network is comprised of highly trafficked radio and lifestyle Internet properties owned and operated by Gen2Media's rapidly growing portfolio of clients and partners, who have integrated or are in the process of integrating Gen2Media's proprietary, patent pending digital video publishing platform into their web sites.
Mark Argenti, Chairman and CEO of Gen2Media, noted, "We are very pleased to have reached and exceeded the five million viewer milestone so early in our Company's progression. Moreover, we believe we are ideally positioned to significantly accelerate our network growth as we succeed in expanding what is already widely viewed as a much coveted, blue chip customer base."
Since Gen2Media first introduced its video publishing solution in mid-2008, major U.S. media and enterprise companies have turned to Gen2 to enrich and amplify their online audience engagement with the use of video entertainment and infotainment; to deliver their audiences superior online video viewing quality; and to empower national brands and advertisers to forge, measure and quantify meaningful connections with their respective psychographic-specific affinity groups and related social networks.
According to Gen2Media President Mary Spio, "Unlike competitive video publishing platforms available, Gen2Media's solution is a highly differentiated, end-to-end, turnkey solution that enables our clients to address a full range of mission critical objectives, including video content management, digital asset monetization, video syndication and interactive ad serving. What's more, due to our concentration in highly desirable demo- and psychographic markets, our network's value to advertisers is perhaps even more pronounced."
Overall, the Gen2 digital video network viewing audience is characterized as follows:
- 52% of the audience is female.
- 32% are between the ages of 18-34; 29% are 35-49; 21% are 12-17; and 14% are above 50 years old.
- 28% earn $30,000-$60,000; 26% earn $100,000 or more; 25% earn $60,000-$100,000; and 20% earn below $30,000.
- Sizable sub-segments of the network's audience provide for strong emphasis on sports and music enthusiasts.
After factoring in Gen2Media's ability to syndicate video content on the Xbox LIVE and TiVo platforms, the total reach of the Gen2 digital video network currently stands at more than 26 million.
About Gen2Media Corporation
Based in Orlando, Florida, Gen2Media is a full-service digital media, technology and marketing company and owner of the world's first true end-to-end online interactive network that embodies the best of broadcast and broadband. The Company combines world class content creation and production with a cutting-edge, patent-pending Digital Video Publisher and Smart Content Management System(tm), back-end metrics and marketing expertise to achieve quantifiable results for its blue chip partners and customers; and to create rich, robust and engaging branded entertainment and infotainment for consumers both directly and through a number of blue chip channel partnerships.
Customers and partners include Microsoft Xbox, TiVo, Clear Channel, Emmis Communications, Regent Communications, Salem Communications, Varsity Brands and others. Additionally, Gen2Media's acclaimed production team has handled live concert and video production for some of the most high profile entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. For more information, please visit www.gen2media.com.
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Statements made in this Press Release that are not historical or current facts are "forward-looking statements." These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include, among others, adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the "Management's Discussion and Analysis" section of the Company's Reports on Form 10-K for the fiscal year ended June 30, 2008 and Form 10-Q for the quarter ended March 31, 2009.