ORLANDO, Fla., Aug. 31, 2009 (GLOBE NEWSWIRE) -- Gen2Media Corporation (OTCBB:GTWO), a fully integrated digital media, technology and marketing company, today announced that it has teamed with Foot Locker, Inc. (NYSE:FL), the New York-based specialty athletic retailer, to launch an exclusive, interactive, ad-supported Internet television channel that will be available for viewing on Foot Locker's web site at www.FootLocker.com later this fall.
Powered by Gen2's proprietary, patent-pending video publishing platform and Smart Content Management System(tm), FootLockerOnlineTV will showcase custom video programming and digital advertising specially created to appeal to millions of visitors that collectively frequent Foot Locker's web properties each month.
Bob Stephan, Director, Partner Marketing at Footlocker.com, stated, "With Gen2's Partnership, we look forward to providing our web visitors with an even more vibrant and engaging online experience through on-demand delivery of high impact, professionally-produced video programming that is both informative and entertaining. We also expect that the diverse and flexible ad serving opportunities that Gen2's video publishing platform enables will also be an exciting opportunity for potential advertisers who may be interested in messaging our large and loyal following of athletic footwear and apparel enthusiasts."
According to comScore, online video consumption has reached critical mass in the U.S. and many other parts of the world. The market research company recently reported that nearly 150 million U.S. Internet users watch an average of 97 videos per month -- totaling nearly 15 billion videos per month. On the advertising and marketing front, Forrester Research states that 60% of marketers recently surveyed will increase their interactive marketing budgets by shifting funds from traditional media; and further noted that "social media starts at $716 million in 2009, increasing to $3.11 billion by 2014."
Mary Spio, Gen2Media President, noted, "The delivery of professionally-produced, web-based video programming and distribution is fast proving to be far superior to other media outlets to reach and connect with highly targeted affinity groups, and for marketing products, services and brands. We are very proud to welcome Foot Locker to the growing list of major media and corporate publishers who are looking to Gen2Media for their online video and digital media needs."
About Foot Locker, Inc.
Foot Locker, Inc. is a leading retailer of athletic footwear and apparel. Headquartered in New York City, it operates approximately 3,600 athletic retail stores in 21 countries in North America, Europe, and Australia under the brand names Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, and Champs Sports. Additionally, the Company's Footlocker.com/ Eastbay/CCS business operates a direct-to-customers business offering athletic footwear, apparel, and equipment through its Internet and catalog channels.
About Gen2Media Corporation
Based in Orlando, Florida, Gen2Media is a full-service digital media, technology and marketing company and owner of the world's first true end-to-end online interactive network that embodies the best of broadcast and broadband. The Company combines world class content creation and production with a cutting-edge, patent-pending Digital Video Publisher and Smart Content Management System(tm), back-end metrics and marketing expertise to achieve quantifiable results for its blue chip partners and customers; and to create rich, robust and engaging branded entertainment and infotainment for consumers both directly and through a number of blue chip channel partnerships.
Partners include Microsoft Xbox, TiVo, Clear Channel, Emmis Communications, Regent Communications, Salem Communications and others. Additionally, Gen2Media's acclaimed production team has handled live concert and video production for some of the most high profile entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. For more information, please visit www.gen2media.com.
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Statements made in this Press Release that are not historical or current facts are "forward-looking statements." These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include, among others, adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the "Management's Discussion and Analysis" section of the Company's Reports on Form 10-K for the fiscal year ended June 30, 2008 and Form 10-Q for the quarter ended March 31, 2009.