AMSTERDAM, N.Y., Sept. 14, 2009 (GLOBE NEWSWIRE) -- Sun Tzu Corporation (Pink Sheets:STZU) announced today that the Company plans to produce Sun Tzu Energy Drink in a new 16 oz. can. Sun Tzu expects new can design to increase market acceptance and compete in the highest volume segment of the over $4.9 billion U.S. Energy Drink Market as well as in worldwide markets.
The Company also plans to translate the 16 oz. can in several languages, with the first being Russian. Sun Tzu has signed several international agreements in past weeks for distribution of all of the Company's product lines in Russia, Eastern Europe, China and the Middle East. The new can size will offer Sun Tzu Corp a higher probability of acceptance into the mainstream convenience store category while offering consumers more value for their money as the 16 oz. can will cost roughly $2.56 versus the current $2.00 price for the 8.4 oz. can. Sun Tzu Energy Drink is currently available in an 8.4 oz. can and a 3 gallon fountain post mix which has been instrumental in helping the Company's brand become established in bars and night clubs.
Brett McCarthy, President of Sun Tzu Corp was quoted, "We feel that this is the perfect time for us to introduce 'Sun Tzu Energy Drink' in a 16 oz. can and compete in the biggest energy drink category. Recently, several major energy drinks distributed in the United States have switched from independent distribution channels to major soft drink producers, leaving some of the best distributors in the country available to focus on new products such as Sun Tzu. We believe that with our secure contracts and dedication to independent distributors, we can be among the top brand choices to replace that volume. This new can introduction in both size and various languages will also complement our newly formed international distribution network perfectly."
About Sun Tzu Corp.
Sun Tzu Corp. is a leading New Age Beverage Company that owns multiple brands and packages, offering several product lines of innovative energy drinks and non-alcoholic mixers. The Company focuses on innovative fountain branding of its beverages to bars and restaurants across the country and has developed one of the most competitive cooler and distribution programs available in grocery and convenience stores throughout the United States and abroad. Sun Tzu's beverages are available through independent beverage wholesalers such as Anheuser Busch, Miller-Coors, and Snapple Distributors.
To learn more about Sun Tzu Corp, please visit www.suntzucorp.com or visit www.suntzuenergydrink.com to read about Sun Tzu Energy Drink.
Forward-Looking Statements
Certain statements in this release and the attached corporate profile that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.