TORONTO, Jan. 21, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF) ("Element 21"), the leader in applications of high tech materials in the sports industry announced today that Hanesbrands Inc. (www.hanesbrands.com) will unveil cutting edge technology apparel made with Zeroloft Aspen Aerogels (TM) insulation at 1 pm (MST) January 22, 2010 at the Outdoor Retailer Winter Market Show 2010 (http://www.outdoorretailer.com/winter_market/ ) held at Salt Palace Convention Center, Salt Lake City, Utah from January 21, 2010 through January 24, 2010.
Hanesbrands, the manufacturer of textiles, apparel and marketer of strongly recognized consumer brands has annual consumption of insulating materials of over $200 million.
Hanesbrands’ Director of Research and development, Mike Abbott, explains, "Hanesbrands' Champion Apparel and Element 21 have partnered to develop a commercially viable application of Aerogel in consumer apparel. The partnership has allowed both parties to share their technical expertise to solve previous obstacles. The collaboration has been instrumental in the sharing of ideas and technology to develop an application of a highly technical product into a consumer product. Hanesbrands will unveil its non-Down garment at the Outdoor Retail show and will be testing the jacket on a summit attempt of Mount Everest this spring."
Commenting on the debut, Dr. Nataliya Hearn, Chairman, President and CEO of Element 21, stated, "Hanesbrands is a giant player among the apparel brands. We are excited to take part and be personally invited to participate in the launch of a new product that is technologically advanced and unique to Hanesbrands. Element 21 has been able to provide solutions to Hanesbrands, thus allowing Zeroloft to enter large scale consumer market."
About Hanesbrands Inc.
Hanesbrands Inc. (NYSE:HBI) is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 45,000 employees in more than 25 countries. More information about Hanesbrands Inc. may be found on the Internet at www.hanesbrands.com
About Zeroloft
Zeroloft www.zeroloft.com is in business of manufacturing proprietary new nanotechnology based materials and composites for consumer products for energy conservation, recycling, and home green energy solution. Zeroloft Aspen Aerogels (TM) is manufactured with nanoporous aerogel, material that holds 15 world records in Guinness Book of World Records, and proven to have better insulation capacity by factor of 2 to 12 times over any existing insulation materials. (independent data http://zeroloft.com/media/Aerogel_thermal_insulation.pdf)
About Element 21
Element 21 is the leader in applications of high tech materials in sports industry including advanced Scandium Alloy golf products and biofiber fishing equipment Element 21's premier products are golf clubs (www.e21golf.com/">www.e21golf.com) and fishing poles made out of Scandium and biofiber materials, which are lighter and stronger than Titanium, Graphite and Steel. Element 21's golf clubs have been used by renowned golf pros, such as the winner of the FedEx Cup in 2008.
Element 21 has developed award winning fishing products (www.e21fishing.com/">www.e21fishing.com). Element 21's Carrot Stix (TM) represents the latest in cutting-edge technology, using a newly developed proprietary method of integrating nano level cellulose bio-fibers into the rod. The fishing products recently were recognized as the "BEST OF SHOW" in the 2007 and 2008 ICAST shows, the world's largest sports fishing show.
Forward-Looking Statements
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