TORONTO, Jan. 26, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF) ("Element 21"), the leader in applications of high tech materials in the sports industry announced today that Fast Magazine's February 2010 issue features an article regarding the launch of Hanesbrands Champion branded new line of super suits using Element 21, Zeroloft Insulation.
The new line of super suits designed to withstand the elements of a Mount Everest climb are part of Hanesbrands re-launch of its Champion brand as the provider of the most technologically advanced products on the market. In the article, titled "Hanesbrands' Super Suit: More Perks, Less Puff than a Puffy Coat", Fast Company Magazine highlights the facts about the superior technical innovations in the super suit with Zeroloft Insulation. Hanesbrands and Element 21 are working together to develop additional products for 2011. Hanesbrands' Zeroloft applications may extend beyond apparel applications as Hanesbrands intends to use Zeroloft to insulate machinery in its production facility in an effort to conserve energy.
Fast Company Magazine is available on the newsstands on January 26, 2010. The story can be viewed on line: http://www.fastcompany.com/magazine/142/death-to-the-puffy-coat.html
Commenting on the article, Dr. Hearn, Chairman, President and CEO of Element 21, stated "We are excited to have our collaboration with Hanesbrands to be featured in the February issue of Fast Magazine. This project highlights two areas of critical importance for E21 as we move forward. First, our insulation is now being recognized as state of the art by some of the most well known brands in the world and second, we were able to work with Hanesbrands to develop a cost effective solution for the super suit line. We are confident that this will be a launching pad for additional opportunities with Hanesbrands which currently uses more than $200 million of insulation annually."
About Zeroloft
Zeroloft www.zeroloft.com is in business of manufacturing proprietary new nanotechnology based materials and composites for consumer products for energy conservation, recycling, and home green energy solution. Zeroloft Aspen Aerogels TM is manufactured with nanoporous aerogel, material that holds 15 world records in Guinness Book of World Records, and proven to have better insulation capacity by factor of 2 to 12 times over any existing insulation materials. (independent data http://zeroloft.com/media/Aerogel_thermal_insulation.pdf)
ZeroLoft insulation with Aspen Aerogel technology which has been recognized as one of the Top 10 Nanotech Products by Forbes Magazine and has even been used by NASA for insulating astronauts in space.
About Element 21
Element 21 is a leader in the application of high tech materials in the sports industry including advanced Scandium Alloy golf products, bio-fiber fishing equipment and Zeroloft Aerogel insulation for apparel and footwear. New materials applications developed by Element 21 are incorporated by manufacturers and OEM into their product lines including Element 21 Sports own line of Scandium Sc TM golf and Carrot Stix TM fishing equipment.
E21 has developed proprietary Scandium Alloys, bio-fiber composites and ZeroLoft insulation manufacturing paths and product engineering for various sports, apparel and footwear applications. E21 secured international recognition by winning several top honors at shows, and recording wins for professional athletes using equipment manufactured by E21 or incorporating E21 materials.
About Fast Company
Fast Company magazine is one of the most prominent print business publications in the world. Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering best and "next" practices, the magazine and its FastCompany.com website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business.
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