FT. LAUDERDALE, Fla., July 7, 2011 (GLOBE NEWSWIRE) -- The Indy 500 celebrated its 100th celebration Sunday, May 29 and had a viewership rating of 6.711 million views up 16% compared to 2010. While fans were viewing from the bleachers or from the comfort of their homes, John Mattera, Managing Director of Boss Sports attended the event as a guest of the CEO of Indy. He introduced his new concept to CEO of Indy, Randy Bernard of Rahl Letterman Racing, and Michael Andretti of Andretti Racing at the race.
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Boss Sports is a part of an ongoing commitment to Indy 500. This hi-end sport, which continues to deliver massive global television, has significant appeal to Boss Sports's consumers and business customers. John Mattera is developing Boss Sports to bring to the Indy race teams later this year. Lotus Renault just signed a contract to work with Boss Sports.
"250 million people from around the world watch these races; we are in the business to package a sponsor company and obtain unique sponsorship opportunities amongst the elites," explains John Mattera.
The company's principles are able to identify opportunity within elite sports and present that opportunity to corporations around the world.
In the past four years, the number of television has grown exponentially. Worldwide television distribution of the Indianapolis 500 broadcast: 213 countries, with an audience reach of over 292 million households.
About John Mattera:
John Mattera is currently the Chairman and CEO of The Mattera Reserve, Inc. a worldwide private equity firm with investments in 23 countries. Together with The Mattera Reserve's partners, the company has backed many of the world's best entrepreneurial leaders. Mattera is also the Chairman of the Advisory Board for The Praetorian Global Fund, LTD, an investment firm combining the disciplines of traditional private equity, venture capital, and related debt and lending strategies to provide business-building solutions to growing firms across nearly all industries. Mr. Mattera also serves as the managing director of Wilshire Capital Partners Group, LTD. and XENIX Capital, LTD, two private equity firms based in Luxembourg.
The Mattera Reserve logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8219
About Boss Sports:
Boss Sports is a sponsor advocate for Formula 1, NASCAR, and Indy races. Boss Sports is an independent organization specializing in sponsorship, sponsor management and hospitality. Boss Sports delivers unsurpassed service on a global level to corporations looking for branding and business to business opportunities and develops an exclusive program that will allow our clients to harness the huge potential of Formula 1, NASCAR, and Indy races to realize their marketing strategies and achieve their corporate goals. Find out more: http://www.money4f1.com
