Photo Release -- First-Ever KISS(TM) Cremation Urn Ready to Rock the Funeral Industry

Fans and Collectors Unite! Eternal Image Launches First of Four Urn Models


FARMINGTON HILLS, Mich., Aug. 10, 2011 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (Pink Sheets:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed, Brand-name memorial products, today announced that the first of its official KISS™ cremation urns is now available for purchase.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10122

KISS™ is famous for its explosive live performances and outrageous rock and roll style. In their forty year career, the band has achieved record-breaking tours, album sales in excess of 100 million, a huge "KISS Army™" fan base, and the most memorable look in all of rock history.

"We call this particular KISS urn our 'Monument' model," said Donna Shatter, VP of Operations for the Company. "This urn offers fans a unique expression of their passion for the legendary rock band. It features full-color images of the band members and the KISS flame logo—all displayed against a striking black metallic finish." 

The Monument model KISS™ urn is almost eight inches tall and has a suggested retail price of $650. The Company plans to release three additional urn models later this year. 

Consumers can read additional information about this urn by following this link: http://www.kissonline.com/stream/article/display/id/30231. A photo of the urn has also been attached to this announcement.

Funeral industry professionals, please call Eternal Image directly at 248-932-3333 for additional product information.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The Company is the first and primary manufacturer of licensed, Brand-name memorial products such as urns, caskets, vaults, headstones, various memorial gift items, and stationery. Currently, the Company offers products for sale under licenses from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation™, KISS™, the Collegiate Licensing Company™ and the Cat Fanciers' Association™. Eternal Image also has a division called New World Gift Company. New World manages the design, manufacturing, and marketing of the memorial gift items and stationery. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc and on Twitter at www.twitter.com/eternalimageinc. Eternal Image trades on the OTC Pink tier of the OTC market. Investors can find Real-Time quotes and market information for the Company on www.otcmarkets.com.

The Eternal Image, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602

Eternal Image's Safe Harbor Statement can be viewed within our most recent 10-K filing, as well as directly on our corporate website by clicking here: http://www.eternalimage.net/safe-harbor-statement/.

The photo is also available via AP PhotoExpress.


            
KISS(TM) Cremation Urns

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