French discount grocery banner Leader Price to roll out Pricer’s Electronic Shelf Solution

Leader Price is a leading French discount grocery banner with more than 600
stores. Together with its partner Toshiba Tec, Pricer has been selected to roll
out its electronic shelf-edge solution in 63 of Leader Price’s supermarkets
around France. This is a new customer win to Pricer. Leader Price also
represents a vertical in retail, discount grocery, which is new both to Pricer
and the industry. Discount grocery as a vertical is transforming to an optimized
pricing strategy, a transition supported by in-store automation and active
pricing capabilities. This combination makes the discount grocery of tomorrow an
attractive segment for electronic shelf labels.

The value of the order is around 11 MSEK and the roll-out will be completed
during 2016.

“With in-store automation increasingly becoming the focus of European retail,
the adoption among new retail verticals such as discount grocery is expected to
accelerate”, says Jonas Vestin, CEO of Pricer AB. “This order is a confirmation
that Pricer is well positioned in market segments where speed and reliability
are the most important evaluation criterias.”


For further information, please contact:
Jonas Vestin, CEO, Pricer AB, +46 8 505 582 00
Helena Holmgren, CFO, Pricer AB, +46 70 287 00 68


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act and/or the
Financial Instruments Trading Act. The information was distributed to the media
for publication at 15:00 hrs CET on March 3, 2016.


Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in providing in
-store shelf-edge digital solutions that enhance both store performance and the
shopping experience. Pricer AB (publ) is quoted on the Small Cap list of Nasdaq
Stockholm. For further information, please visit www.pricer.com.