StreetFusion To Feature Live and On-Demand Webcasts of Quarterly Earnings Conference Call Webcast for Bluefly, Inc.

Webcasts of calls available at www.streetfusion.com


SAN FRANCISCO, Feb. 27, 2001 (PRIMEZONE) -- On Wednesday, February 28, 2001, Bluefly, Inc. (Nasdaq:BFLY) will webcast their quarterly earnings conference call live on StreetFusion, the online network for financial events. The live webcast will begin at 08:30 AM Eastern Time. An on-demand webcast of the call will be available until 08:00 PM Eastern Time on 04/14/01.*

Go to www.streetfusion.com for free access to this live and on-demand earnings call webcast, a calendar of upcoming events, and a large library of archived event webcasts.

* Dates and times subject to change. Please check the StreetFusion website (www.StreetFusion.com) prior to event to confirm dates and times.

About Bluefly, Inc.

Bluefly, Inc. is a Nasdaq SmallCap public company. Headquartered in New York City, in the heart of the fashion district, Bluefly.com aims to be the most enjoyable way to shop for designer and name brand apparel and home accessories at savings of 25 to 75 percent off of retail prices. Its innovative MyCatalog feature is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products, which are available for sale and match their interests. In its quest to build the most visited outlet store for apparel and home accessories on the Internet, the online merchant has established strategic alliances with seven of the twelve most visited Web Sites and portals including AOL, Excite, Go Network, Lycos, MSN, Netcenter, Tripod, Women.com and Yahoo!. By offering a meaningful alternative for consumers looking for service and convenience in an outlet store environment, it has taken direct aim at the over $27 billion market for end of season and excess apparel and the $71 billion market for home accessories.

About StreetFusion

StreetFusion is the leading network for financial events, linking 6,000 public companies, 2,000 of the nation's leading buyside and sellside firms, and millions of individual investors. The network hosts the most comprehensive collection of financial event webcasts, maintains event calendars with the most accurate event information available, and provides members with a suite of powerful tools for event planning, event publishing, and event management. For information about StreetFusion visit www.streetfusion.com or call toll-free (877) 343-0020.



            

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