Sponsorwise Unveils Revolutionary Suite of Products to Bring the Power of Technology to Sponsorship Industry


FREMONT, Calif., April 16, 2001 (PRIMEZONE) -- Sponsorwise today announced the release of its initial suite of revolutionary software that uses superior technology and automated systems to find, showcase, manage and sell sponsorship opportunities.

By creating a universal information management system for sponsorship properties to communicate the availability of their offerings to potential sponsors, Sponsorwise allows corporate sponsors and sponsorship properties to find one another -- matching them by similar needs and wants, eliminating the cost-prohibitive and slow methods of cold calls, faxes and unsolicited proposals used to connect them today. This is accomplished by standardizing presentation of information and by giving users the tools they need to quickly and efficiently communicate with each other.

Borrowing from the successful real estate method of the Multiple Listing Service (MLS), and online matching services, the Company's patent-pending suite of software -- including the new SW Presenter(tm) and SW Communicator(tm) -- enables a wide range of organizations to manage multiple properties and sponsorship opportunities inexpensively at all levels. These organizations include professional and trade associations, festivals, philanthropy, arts, culture, education, sports and entertainment.

"Prior to the 1984 Olympics, sponsorship was limited to golf, tennis and auto racing," said Bruce Skinner, former president of the International Festival and Events Association. "Since then, sponsorship spending has increased dramatically. With a company like Sponsorwise, corporations can now sponsor festivals and events because they have realized they can reach specific audiences and meet their marketing goals without spending a lot of money," Skinner added.

The foundation of the Sponsorwise system, the new SW Presenter provides the ability to create and store professional presentations of sponsorship opportunities in the Sponsorwise database. SW Presenter guides users through a series of easy-to-follow steps to complete presentations utilizing text, graphic icons and rich media to help tell their stories, manage their properties and present their opportunities to potential sponsors quickly and concisely.

Sponsorwise is also introducing its upcoming release of SW Communicator. Taking more than a year to design, SW Communicator facilitates relationships between corporate sponsors and sponsorship properties in ways never thought possible. The SW Communicator lets the customer screen by criteria section to quickly and efficiently find sponsorship partners consistent with nearly any corporate objective.

Sponsorwise's revolutionary series of products brings efficiencies and economies of scale never known before in the relationship-rich world of sponsorships.

About Sponsorwise

Sponsorwise was co-founded by Michael Munson, CEO, and is located in Fremont, Calif. Sponsorwise offers the only one-stop-shopping method for organizations to quickly locate the most valuable, hard-to-find sponsorship opportunities with ease and precision on the Internet. For additional information, visit our Website at www.sponsorwise.com or call Jerry Starr at (510) 580-3802.

SW Presenter and SW Communicator are trademarks of Sponsorwise

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CONTACT: Sponsorwise, Fremont
         Brooke Decker, Media
         (408) 395.9280
         bldecker@earthlink.net