Digital Focus Media, Inc. Announces Election of New Board of Directors


THOUSAND OAKS, Calif., Aug. 22, 2001 (PRIMEZONE) -- Digital Focus Media, Inc. (DFMI), a leading video compression software company, today announced the election of a new Board of Directors. New Board Chairman Bruce Hoyt commented, "With our newly elected Board of Directors in place, we are now in the process of finalizing long-term employment contracts for our key executives, including our new CEO, who will be announced shortly."

Joining Mr. Hoyt on the DFMI Board of Directors are Mr. Joseph Pakin and Mr. Michael Falkow.

About Digital Focus Media, Inc.

Digital Focus Media, Inc. is a research, development, and licensing company specializing in fractal-based video and audio compression and decompression ("Codec") technology. DFMI holds the worldwide rights to the fractal video technology as originally patented by Iterated Systems, Inc., now known as MediaBin. MediaBin (MBN) is publicly traded on the Oslo Stock Exchange in Norway.

For more information on Digital Focus Media, Inc., please visit: http://www.digitalfocusmedia.com/

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CONTACT: Digital Focus Media, Inc.
         Bruce Hoyt, Chairman
         (510) 579-1485
         E-Mail: DFMI_Info@yahoo.com