VAN NUYS, Calif., April 1, 2002 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced DVD and CD Recording Solutions, announced today that its popular products will be offered at PC Mall, Inc. PC Mall and MacMall will feature Alera Technologies' full line of advanced technology DVD and CD-Recorders, CD Duplicators, Recording Media and Accessories.
"PC Mall has an impressive catalog and Internet marketing presence with a strong relationship-based outbound telemarketing capability aimed at corporate, government, education and consumers, " stated Perry Solomon, President and CEO of Alera Technologies. "We have all of the elements of a successful partnership, as the PC Mall and MacMall customer base is the exact target we describe as the ideal Alera Technologies customer."
"Our customers are seeing their needs for recording audio, video and data grow dramatically. They have identified DVD and CD as the best solutions and have been waiting for trouble-free, high-performance products that are priced right," added Dan DeVries, Executive Vice President of Sales and Marketing for PC Mall, Inc. "Alera Technologies' broad range of innovative DVD and CD solutions offer the unique combination of being very straight forward and easy to use, yet are professional strength at prices our customers want to pay."
PC Mall will feature the Alera Technologies CD Copy Cruiser Plus 24 and the DVD+RW Cruiser. The CD Copy Cruiser Plus 24 is a stand alone, desktop, one to one CD Duplicator that quickly and conveniently copies CDs without being connected to a computer (PC Mall SKU 967267). The CD Copy Cruiser Plus 24 can copy full CDs in as few as 3 minutes and is so simple that anyone who can push a button can use it.
The DVD+RW Cruiser is a DVD Recorder that records video on DVD+RW discs that can be played back on most DVD set top players and DVD-ROM drives (PC Mall SKU 967265). The DVD+RW Cruiser also writes to CD-R and CD-RW. Equipped with the exclusive Alera Technologies A-Connect(tm) FireWire IEEE 1394 interface, the DVD+RW Cruiser is hot pluggable to your computer. Powerful Ulead Video Editing and Nero DVD/CD creation software is included as well as a DVD movie player. Optional A-Connect connection kits are also available increasing the number of systems that can use the DVD+RW Cruiser. A-Connect USB 2.0 Connection Kit (PC Mall SKU 967274) and A-Connect Cardbus/PCMCIA Connection Kit (PC Mall SKU 967275).
Details on the CD Copy Cruiser Plus 24, the DVD+RW Cruiser, and the Alera Technologies product line can be found on www.pcmall.com and www.macmall.com or go to www.aleratec.com.
More on Alera Technologies
Alera Technologies, LLC is a leading developer and manufacturer of "Prosumers' Choice" DVD and CD recording and duplicating solutions. Alera Technologies' exciting new DVD and CD recording and duplicating solutions are creating a new standard in the industry with professional strength solutions at consumer prices. The Alera Technologies offering is augmented with DVD and CD media and unique, useful accessories. Alera Technologies is headquartered at 7949 Woodley Ave., Van Nuys, CA 91406. For more information visit www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA or Fax: 1-818-475-5200.
About PC Mall
PC Mall is a rapid response supplier of technology solutions for business, government and educational institutions as well as consumers with annual sales of more than $700 million. More than 100,000 different products are marketed to business customers using relationship-based outbound telemarketing, catalogs and the Internet (http://www.pcmall.com, http://www.macmall.com). Customer orders are rapidly filled by the Company's distribution center strategically located near FedEx's main hub or by PC Mall's extensive network of distributors, one of the largest networks in the industry.