CHICAGO, June 15, 2004 (PRIMEZONE) -- Southern California-based modifiedmarketing LLC, is bringing the automotive industry's newest Mega Event -- TRAXION to Hawthorne Race Course in Chicago, IL on Saturday, June 19, 2004. TRAXION combines a Timed Autocross, Drift Demonstration & Thrill Ride, Tuner Auto Show Expo, Vendor Village and live entertainment featuring both local and national talent. The event series is scheduled to visit seven cities nationwide and was launched April 10, 2004 in Dallas.
TRAXION has signed collaborative partnership agreements with Mazda North American Operations to supply the autocross with vehicles; and Skip Barber Racing School to participate both as autocross designer and manager of the course. The Creative Artist Agency (CAA) is working with modifiedmarketing on attracting some of Chicago's brightest musical talent for the main stage music event. TRAXION will be the automotive industry's first truly interactive and experiential event of its kind.
"We selected Chicago as one of the stops for TRAXION because it's a growing market that exemplifies the core lifestyle of TRAXION's participants," said Tom Yamaguchi, president, modifiedmarketing. "TRAXION brings the best collection of tuner cars, music, fashion, sponsors and motorsports ever brought together for one big automotive event. What makes TRAXION different from other automotive tuner shows is that TRAXION gives show participants the chance to get behind the wheel and to drive the cars. No other automotive event provides an experience like this."
From Chicago, TRAXION will continue each month thereafter, visiting Miami, New York, Los Angeles and San Francisco and the series will close out in Houston with a final competition held to determine the best autocross racer from each individual city. All TRAXION events will include a state-of-the-art Car Show, Timed Autocross Competition (Auto X Challenge), Drift Expo, Pro Drifter "Ride Along" Experience, Vendor Village and some of the countries hottest Hip-Hop artists and DJ's at the Mainstream Music stage.
modifiedmarketing will be responsible for managing the production elements of the program including operations, marketing, public relations, promotions, sponsorship and booth acquisition. modifiedmarketing will also be handling the full activation and fulfillment of its clients and sponsors needs as well.
Part of what makes TRAXION unique is the interactivity that directly connects to the passions of the motorsports enthusiast. With Skip Barber Racing Schools and CAA being involved, TRAXION will focus its efforts on not only creating a fun environment for the participants, but also in providing a unique and effective marketing opportunity for sponsors and vendors alike. (For more information, please visit www.traxionevents.com)
2004 EVENT SCHEDULE: 1. Dallas, TX Lone Star Park April 10 2. Chicago, IL Hawthorne Race Course June 19 3. Miami, FL Palm Beach Expo CenterTBA July 24 4. New York, NY Belmont Park August 14 5. Los Angeles, CA LA Coliseum/Sports Arena September 25 6. San Francisco, CA Great America October 30 7. Houston, TX Sam Houston Race Park November 13
About modifiedmarketing LLC: modifiedmarketing is a niche marketing and production agency that provides clients the ability to reach and connect with targeted audiences through proprietary consumer events and marketing program development and execution. The principals are experienced at understanding this progressive lifestyle of today's youth, specifically in the areas of automotive, lifestyle, recreation and music.