United Online Reports Second-Quarter 2004 Results




                   Record Revenues of $111 Million
                Record Operating Income of $20 Million
                 Record Adjusted OIBDA of $28 Million

WESTLAKE VILLAGE, Calif., Aug. 4, 2004 (PRIMEZONE) -- United Online, Inc. (Nasdaq:UNTD), a leading provider of consumer Internet subscription services, today reported results for its second quarter ended June 30, 2004.

Summary of June 2004 Quarter Results:



 -- Total revenues for the quarter were a record $110.6 million, up 
    39% versus $79.6 million for the year-ago quarter.

 -- Operating income for the quarter was $20.0 million, or 18.1% of 
    revenues, nearly double the operating income of $10.2 million, 
    or 12.8% of revenues, in the year-ago quarter.  

 -- Adjusted operating income before depreciation and amortization 
    (or "OIBDA")(1) for the quarter was a record $28.4 million, or 
    25.7% of revenues, an increase of 76% versus adjusted OIBDA(1) 
    of $16.2 million, or 20.3% of revenues, in the year-ago quarter.

 -- Pay subscribers(2) increased by 94,000 during the quarter to 3.2 
    million; Revenue generating units(3) (RGUs) increased by 220,000 
    to 4.2 million; Active accounts(2) totaled 6.8 million at June 
    30, 2004. In April 2004, the company acquired the consumer 
    Web-hosting business of About, Inc., which at closing had 
    approximately 51,000 pay subscribers, 60,000 RGUs and an estimated 
    1.4 million active accounts.(2)

 -- Net income for the quarter was $12.3 million, or $0.19 per share, 
    versus $14.6 million, or $0.21 per share, for the year-ago 
    quarter, which included a tax benefit(4) related to the 
    recognition of a portion of the company's deferred tax assets of 
    $4.3 million, or $0.06 per share. Excluding the tax benefit, net 
    income for the June 2003 quarter was $10.3 million, or $0.15 per 
    share. Net income for the June 2004 quarter reflects an effective 
    tax rate of 41.5% versus approximately 10% in the year ago 
    quarter.(4)

 -- Adjusted net income(5) for the quarter was a record $16.6 
    million, or $0.25 per share, an increase of 17% versus adjusted 
    net income of $14.2 million, or $0.21 per share, for the year-ago
    quarter. The comparability of adjusted net income for these 
    quarters is also impacted by a difference in effective tax 
    rates.(4) Adjusted net income is calculated in a manner consistent
    with the analyst consensus estimate as reported by First Call.  

 -- Cash flows from operations were $28.5 million for the quarter, up 
    46% from $19.6 million for the year-ago quarter.

 -- Free cash flow(6) for the quarter was $25.9 million, up 42% from 
    $18.2 million for the year-ago quarter. 

"United Online delivered record revenues, operating income and adjusted OIBDA during the June 2004 quarter," said Mark R. Goldston, chairman, CEO and president of United Online. "At the same time, we experienced slower growth in access subscribers of 19,000, which we believe was due to a number of factors, including seasonally lower Internet usage and increased competition. Beyond access, we made further progress in expanding our pay service offerings, as premium email subscription growth gained momentum and we took important steps to begin integrating our recent Web-hosting acquisition. In addition, we recently launched an exciting new pay service called emailMyName.us, which is a personalized vanity email product where users can get an email address using their first and last names. On the distribution front, we continued to expand our offline channels through a number of new partners, including RadioShack, which joins Best Buy and Kmart to form the core of our offline distribution effort."

"Key to United Online's strong financial results this quarter was a record billable services margin of over 77%, up 350 basis points sequentially," said Charles S. Hilliard, executive vice president and CFO of United Online. "Margins benefited from a continued decline in telecom costs and a seasonal decrease in Internet usage that was more pronounced than last year. Free cash flow -- which for the first time exceeded the $100 million milestone during the past twelve months -- also remained strong as we invested in new and diverse opportunities."

Additional Highlights of the June 2004 Quarter:



 -- Billable services revenues were a record $102.5 million in the 
    June 2004 quarter, or 93% of total revenues, an increase of 42% 
    versus $72.4 million, or 91% of total revenues, for the June 2003 
    quarter.

 -- Billable services margin(7) was a record 77.3% for the June 2004 
    quarter, up from 68.2% for the year-ago quarter.

 -- Annualized revenue per average employee(8) was $815,000 for the 
    June 2004 quarter, up 16% versus $701,000 for the June 2003 
    quarter.

 -- Cash balances at June 30, 2004 were $203.5 million, including 
    cash, cash equivalents and short-term investments.

 -- In April 2004, the company acquired the consumer Web-hosting 
    business of About, Inc., a wholly owned subsidiary of PRIMEDIA 
    Inc. (NYSE:PRM), for approximately $12 million in cash.  The 
    business offers consumers a variety of affordable personal Web-
    site services, including hosting, domain and email services.

 -- In June 2004, the company entered into a multi-year distribution 
    agreement with RadioShack Corporation, the leading consumer 
    electronics specialty retailer.  Under the agreement, United 
    Online will offer its value-priced NetZero Platinum and NetZero 
    HiSpeed Internet services in more than 5,000 RadioShack stores 
    nationwide.  

Business Outlook:

The forward-looking information in this release includes certain projections made by management based on the company's operations as of the date of this release. United Online does not intend to revise or update this information and may not provide this type of information in the future. Due to a variety of factors, actual results may differ significantly from those projected. Factors include, without limitation, the factors referenced later in this announcement under the caption "Cautionary Information Regarding Forward-Looking Statements." These and other factors are discussed in more detail in the company's filings with the Securities and Exchange Commission.

Following is the company's current guidance for the September 2004 quarter and the year ending December 31, 2004:



                     --------------  --------------   --------------
 (in millions)       Sept'04 Q Est.    CY'04 Est.     Prior CY'04 Est.
                     --------------  --------------   --------------
 Operating income    $18.1 -- $19.1  $78.4 -- $80.4   $73.8 -- $78.8
  Depreciation &
   amortization           6.2             24.4             24.4
  Facility exit
   costs                  3.0              4.6              5.2
  Stock-based
   compensation           0.7              2.6              2.6
                     --------------  --------------   --------------
 Adjusted operating
  income before
  depreciation and
  amortization(1)    $28.0 -- $29.0  $110.0 -- $112.0 $106.0 -- $111.0
                     --------------  --------------   --------------
 Weighted average
  diluted shares      66.5 -- 67.0     67.0 -- 68.0     68.0 -- 69.0

 -- Total revenues for the September 2004 quarter are estimated to be 
    between $109 million and $112 million.

 -- The company estimates that total pay subscribers(2) will increase 
    to between 3.3 million and 3.5 million by December 31, 2004, down 
    from its previous guidance of between 3.35 million and 3.55 
    million by December 31, 2004.      

 -- The company anticipates incurring facility exit costs, as noted 
    above, associated with the planned relocation of its Westlake 
    Village headquarters, which will remain in Southern California.  

(1) Adjusted operating income before depreciation and amortization (adjusted OIBDA) is defined as operating income before depreciation, amortization, stock-based compensation and, in certain periods as reflected in the accompanying tables, facility exit costs. Management believes that because adjusted OIBDA excludes certain items that either do not impact the company's cash flows or which management believes are not reflective of the company's core operating results over time, this measure provides investors with additional useful information to measure the company's performance, particularly with respect to changes in performance from period to period, and to assess the company's ability to make capital expenditures, fund working capital requirements, incur and repay indebtedness, and fund strategic initiatives. Management also uses adjusted OIBDA for these purposes, as well as to allocate resources in managing the company's business. The company's Board of Directors uses this measure in determining certain compensation incentives for certain members of the company's management. Adjusted OIBDA is not determined in accordance with generally accepted accounting principles (GAAP) and should be considered in addition to, not as a substitute for or superior to, financial measures determined in accordance with GAAP. Reconciliations to the most directly comparable GAAP financial measure are provided in the accompanying tables.

(2) Total pay subscribers includes Internet access subscribers, Web-hosting subscribers, non-access premium email subscribers, domain name registration subscribers and, going forward, other pay subscription services that the company may introduce or acquire. Active accounts are defined as all free access and email users that logged on to our services at least once during the preceding 31 days, together with all subscribers to a pay service. Additionally, active accounts include the number of free Web sites that received at least one unique visitor within the preceding 90 days. A detailed subscriber analysis is provided in the accompanying table entitled "Analysis of Revenue Generating Units."

(3) A revenue generating unit (RGU) represents a unique subscription to any individual pay service offered by the company. Internet access, accelerated dial-up, premium email, Web-hosting and domain name registration subscriptions represent separate RGUs. For example, a subscriber to the company's accelerated dial-up access service who also subscribes to a premium email service is counted as three subscriptions (one for Internet access, one for accelerated dial-up and one for premium email). As of June 30, 2004, the company offered its accelerated dial-up service bundled with standard Internet access only. A detailed calculation of RGUs is provided in the accompanying table entitled "Analysis of Revenue Generating Units."

(4) The company increased its effective tax rate as a result of the recognition of a portion of its net deferred tax assets in the June 2003 and December 2003 quarters. The recognition of the deferred tax assets also resulted in the recording of a tax benefit in each of those quarters. The increase in effective tax rate and the recognition of tax benefits has affected the comparability of net income and adjusted net income between periods. The increases in the effective tax rate and the recording of the tax benefit have not impacted cash amounts paid for income taxes due to the utilization of net operating loss carryforwards to offset current period taxable income.

(5) Adjusted net income is defined as net income before the after-tax effect of amortization of intangible assets, stock-based compensation, facility exit costs and, in the June 2003 quarter, the tax benefit related to the recognition of a portion of the company's deferred tax assets. Management believes that adjusted net income provides investors with additional useful information to measure the company's financial performance, particularly from period to period, exclusive of certain non-cash expenses and other items which management believes are not reflective of the company's core operating results over time. Management also uses adjusted net income for these purposes. Adjusted net income is not determined in accordance with generally accepted accounting principles (GAAP) and should be considered in addition to, not as a substitute for or superior to, financial measures determined in accordance with GAAP. Reconciliations to the most directly comparable GAAP financial measure are provided in the accompanying tables.

(6) Free cash flow is defined as net cash provided by operating activities before cash paid for relocation costs, less capital expenditures. Management believes that free cash flow provides investors with additional useful information to measure operating liquidity because it reflects the company's operating cash flows after investing in capital assets, and excludes the cash impact of items which management believes are not reflective of the company's core operating results over time. This measure is used by management, and may also be useful for investors, to assess the company's ability to generate cash flow for a variety of strategic opportunities, including reinvestment in the business, effecting potential acquisitions, strengthening the balance sheet, and effecting share repurchases. Free cash flow is not determined in accordance with generally accepted accounting principles (GAAP) and should be considered in addition to, not as a substitute for or superior to, financial measures determined in accordance with GAAP. Reconciliations to the most directly comparable GAAP financial measure are provided in the accompanying tables.

(7) Billable services margin represents billable services revenues less cost of billable services divided by billable services revenues.

(8) Annualized revenue per average employee represents annualized total revenues for the period divided by the average number of employees during that period.

About United Online

United Online, Inc. (Nasdaq:UNTD) is a leading provider of consumer Internet subscription services through a number of brands, including NetZero and Juno. The company's pay services include Internet access, accelerated dial-up services, premium email, and personal Web-hosting and domain services. It also offers consumers free Internet access, email and Web-hosting. The company's access services are available in more than 8,000 cities across the United States and in Canada. United Online is headquartered in Westlake Village, CA, with offices in New York City, San Francisco, CA, Orem, UT, and Hyderabad, India. At June 30, 2004, the company had 582 employees worldwide. For more information about United Online and its Internet subscription services, please visit www.untd.com.

United Online will be hosting a conference call today at 2:00PM PT (5:00PM ET) to discuss its quarterly results. A live Web cast of the call can be accessed on the Investors section of the company's Web site at www.untd.com. A recording of the call will be available on the site for seven days.

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Statements containing words such as "guidance," "may," "believe," "will," "expect," "project," "projections," "business outlook" and "estimate" or similar expressions constitute forward-looking statements. These statements include, without limitation, guidance for future financial performance; growth in pay subscribers; weighted average diluted shares; depreciation and amortization; facility exit costs; stock-based compensation; and future tax rates and benefits. Actual results may differ materially from those predicted and reported results should not be considered an indication of future performance. Potential risks and uncertainties include, among others: the effect of competition, including adoption of broadband services and changes in the company's pricing or competitors' pricing, and the use of promotional offers to acquire or retain subscribers; the company's inability to retain its existing subscribers and the rate at which new subscribers sign up for the company's services; changes in the mix of subscribers, particularly subscribers to accelerated dial-up, premium email and Web-hosting services; the effects of seasonality and changes in Internet usage; changes in the projected number of weighted average diluted shares due to the issuance of stock and stock options, stock repurchases, fluctuations in the company's stock price or other factors; changes in the projected amortization and depreciation figures due to capital spending or other factors; changes in usage by subscribers, additional telecommunications costs or other factors negatively impacting the company's billable services margin; changes in active free accounts; the company's inability to realize the benefits of its deferred tax assets; the company's inability to maintain its agreements with telecommunications providers on attractive terms; problems associated with the company's billing systems; the company's inability to retain key customers and key personnel; unanticipated technological problems or developments; risks associated with litigation; and unanticipated governmental regulation. From time to time, the company considers acquisitions that, if consummated, could be material. Forward-looking statements regarding financial metrics are based upon the assumption that no such acquisition is consummated during the relevant periods. If an acquisition were consummated, actual results could differ materially from any forward-looking statements. More information about potential factors that could affect the company's business and financial results is included in the company's annual and quarterly reports filed with the Securities and Exchange Commission (http://www.sec.gov), including without limitation information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."



                 UNITED ONLINE, INC.                           
        Condensed Consolidated Balance Sheets                  
                                                               
                                 June 30,   December 31,       
                                   2004        2003            
                               -----------  -----------        
                               (unaudited)                     
                                                               
 ASSETS                                                        
   Cash, cash equivalents                                      
    and short-term                                             
    investments                 $203,502     $203,723          
   Accounts receivable, net       13,404       14,065          
   Deferred tax assets, net       17,238       26,373          
   Property and equipment,                                     
    net                           14,749       13,428          
   Goodwill and intangible                                     
    assets, net                   46,018       40,268          
   Other assets                   14,547       10,022          
                                --------     --------          
     Total assets               $309,458     $307,879          
                                ========     ========          
                                                               
 LIABILITIES AND                                               
  STOCKHOLDERS' EQUITY                                         
   Accounts payable             $ 37,251     $ 31,388          
   Accrued liabilities            19,669       14,028          
   Deferred revenue               28,160       24,639          
                                --------     --------          
      Total liabilities           85,080       70,055          
                                --------     --------          
   Stockholders' equity          224,378      237,824          
                                --------     --------          
    Total liabilities and                                      
     stockholders' equity       $309,458     $307,879          
                                ========     ========          
                                                               
                          UNITED ONLINE, INC.
            Unaudited Consolidated Statements of Operations
               (in thousands, except per share amounts)

                                          Quarter Ended 
                                             June 30,
                                       -------------------
                                         2004       2003
                                       --------   --------
 Revenues:
  Billable services                    $102,496   $ 72,412
  Advertising and commerce                8,122      7,196
                                       --------   --------
    Total revenues                      110,618     79,608

 Operating expenses:
  Cost of billable services              23,294     23,010
  Cost of free services                   1,589      2,572
  Sales and marketing                    44,738     26,467
  Product development                     6,286      5,428
  General and administrative              9,568      7,930
  Stock-based compensation (1)              739         14
  Amortization of intangible assets       4,393      3,964
                                       --------   --------
    Total operating expenses             90,607     69,385
                                       --------   --------
 Operating income                        20,011     10,223
  Interest and other income, net          1,025      1,124
                                       --------   --------
                                                         
 Income before income taxes              21,036     11,347
  Provision (benefit) for income
   taxes                                  8,726     (3,247)
                                       --------   --------
 Net income                            $ 12,310   $ 14,594
                                       ========   ========

 Basic net income per share            $   0.20   $   0.23
                                       ========   ========
 Diluted net income per share          $   0.19   $   0.21
                                       ========   ========
 Shares used to calculate basic net
  income per share                       61,669     62,916
                                       ========   ========
 Shares used to calculate diluted
  net income per share                   66,238     68,327
                                       ========   ========
 Shares outstanding at end of period     62,764     63,710
                                       ========   ========

 (1) Stock-based compensation is
     allocated as follows:

 Cost of billable services             $     --   $      1
 Sales and marketing                        124          3
 Product development                         --          1
 General and administrative                 615          9
                                       --------   --------
    Total stock-based compensation     $    739   $     14
                                       ========   ========


                          UNITED ONLINE, INC.
         Unaudited Condensed Consolidated Statement of Cash Flows
                            (in thousands)

                                        -------------------
                                              June 30,
                                        -------------------
                                          2004       2003
                                        --------   --------
 CASH FLOWS FROM 
 OPERATING ACTIVITIES:  
 Net income:                            $ 12,310   $ 14,594
 Adjustments to reconcile net           
  income to net cash provided
  by operating activities:
  Depreciation, amortization
   and stock-based
   compensation                            7,259      5,932
  Deferred taxes, tax benefits
   and other                               7,945     (3,020)

  Change in operating assets
  and liabilities (excluding
  the effects of acquisitions):
   Accounts receivable                    (1,566)      (490)
   Deferred tax assets                       372         --
   Other assets                           (6,373)     1,514
   Accounts payable and accrued
    liabilities                            9,289      1,323
   Deferred revenue                         (761)      (286)
                                        --------   --------
    Net cash provided by
     operating activities                 28,475     19,567
                                        --------   --------
 CASH FLOWS FROM INVESTING
 ACTIVITIES:
  Purchases of short-term
   investments                           (33,723)    (5,079)
  Proceeds from maturities and
   sales of short-term
   investments                            26,554      8,400
  Purchases of rights, patents
   and trademarks                           (901)        --
  Proceeds from the sale of
   cost-basis investment                      --        750
  Cash paid for aquisitions              (11,917)        --
  Purchases of property and
   equipment                              (3,849)    (1,326)
                                        --------   --------
   Net cash provided by (used
    for) investing activities            (23,836)     2,745
                                        --------   --------
 CASH FLOWS FROM FINANCING
 ACTIVITIES:
  Payments on capital leases                  --        (64)
  Repayments of notes receivable
   from stockholders                          --      1,587
  Proceeds from employee stock
   purchase plan                           1,636      1,019
  Repurchases of common stock                 --     (3,797)
  Proceeds from exercises of
   stock options                           2,986      3,018
                                        --------   --------
   Net cash provided by
    financing activities                   4,622      1,763
                                        --------   --------
 Change in cash and cash
  equivalents                              9,261     24,075
 Cash and cash equivalents,
  beginning of period                     61,910     61,763
                                        --------   --------
 Cash and cash equivalents, end
  of period                             $ 71,171   $ 85,838
                                        ========   ========

                          UNITED ONLINE, INC.
        Reconciliation of Net Income to Adjusted Net Income(5)
                 (in thousands, except per-share data)

                             Quarter Ended Quarter Ended
                       June 30, 2004               June 30, 2003
               ---------------------------- --------------------------
               Reported  Adjust-   Adjusted Reported Adjust-  Adjusted
                         ments                       ments
               ---------------------------- --------------------------
 Revenues: 
  Billable
   services    $102,496   --       $102,496 $72,412   --       $72,412
  Advertising
   and
   commerce       8,122   --          8,122   7,196   --         7,196
               -------- -------    -------- ------- -------    -------
  Total
   revenues     110,618   --        110,618  79,608   --        79,608
 Operating     
 expenses:  
  Cost of
   billable
   services      23,294   --         23,294  23,010   --        23,010
  Cost of
   free
   services       1,589   --          1,589   2,572   --         2,572
  Sales and
   marketing     44,738   --         44,738  26,467   --        26,467
  Product
   develop-
   ment           6,286   --          6,286   5,428   --         5,428
  General
   and adminis-
   trative        9,568  (1,601)(a)   7,967   7,930              7,930
  Stock-based
   compensa-
   tion             739    (739)(b)     --       14     (14)(b)    --
  Amortization
   of
   intangible
   assets         4,393  (4,393)(c)     --    3,964  (3,964)(c)    --
               -------- -------    -------- ------- -------    -------
    Total
    operating
    expenses     90,607  (6,733)     83,874  69,385  (3,978)    65,407
               -------- -------    -------- ------- -------    -------
 Operating
  income         20,011   6,733      26,744  10,223   3,978     14,201
 Interest
  and other
  income,
  net             1,025    --         1,025   1,124   --         1,124
               -------- -------    -------- ------- -------    -------
 Income
  before
  income
  taxes          21,036   6,733      27,769  11,347   3,978     15,325
                                            
 Provision
  (benefit)
  for income
  taxes           8,726   2,440(d)    11,166 (3,247)  4,384(e)   1,137
               -------- -------    -------- ------- -------    -------
 Net income    $ 12,310 $ 4,293    $ 16,603 $14,594 $ (406)    $14,188
               ======== =======    ======== ======= =======    =======
 Basic net
  income per
  share        $   0.20            $   0.27 $  0.23            $  0.23
               ========            ======== =======            =======
 Diluted net
  income per   
  share        $   0.19            $   0.25 $  0.21            $  0.21
               ========            ======== =======            =======
 Shares used
  to calculate 
  basic net
  income per
  share          61,669              61,669  62,916             62,916
               ========            ======== =======            =======
 Shares used
  to calculate
  diluted net
  income per 
  share          66,238              66,238  68,327             68,327
               ========            ======== =======            =======
 Shares out-
  standing at
  end of
  period         62,764              62,764  63,710             63,710
               ========            ======== =======            =======
  
 ------------------------ 
 (a)  Elimination of facility exit costs incurred as a result of the
      planned relocation of the Company's corporate offices.
 (b)  Elimination of stock-based compensation. 
 (c)  Elimination of amortization of intangible assets.
 (d)  Income tax effect of adjusting entries.    
 (e)  Elimination of benefit recognized for deferred tax assets and
      income tax effect of adjusting entries. 
 

                     UNITED ONLINE, INC.
           Reconciliation of Non-GAAP Financial Data
                      (in thousands)

                                Quarter Ended 
                                   June 30,
                             -------------------
                               2004      2003
                             --------  --------
 Adjusted Operating
  Income Before
  Depreciation and
  Amortization(1)

 Operating income            $ 20,011  $ 10,223
  Depreciation                  1,680     1,954
  Amortization                  4,393     3,964
                             --------  --------
 Operating income before
  depreciation and
  amortization                 26,084    16,141
  Stock-based compensation        739        14
   Facility exit costs(a)       1,601        --
                             --------  --------
 Adjusted operating income
  before depreciation and
  amortization               $ 28,424  $ 16,155
                             ========  ========

                             Quarter Ended       Twelve Months   
                                June 30,         Ended June 30,
                          ---------------------  ------------- 
                             2004        2003        2004
                          ---------   ---------   ---------
 Free Cash Flow(6)
 Net cash provided by
  operating activities    $  28,475   $  19,567   $ 111,152
 Add (deduct):
  Capital expenditures       (3,849)     (1,326)     (9,929)
  Cash paid for
   relocation costs(b)        1,315          --       1,315
                          ---------   ---------   ---------
 Free cash flow           $  25,941   $  18,241   $ 102,538
                          =========   =========   =========

 ---------------------------------
 (a) Represents costs incurred in connection with the planned
 relocation of the Company's corporate offices. These costs are
 attributable to lease termination fees and accelerated depreciation
 incurred in connection with terminated leases.

 (b) Represents cash payments made in connection with the planned
 relocation of the Company's corporate offices. These payments relate
 to lease termination fees and capital expenditures for the new
 corporate offices.


                        UNITED ONLINE, INC.
   Selected Quarterly Historical Financial Data and Key Metrics(a)
        (in thousands, except per share amounts, number of
                   employees and where noted)

                          Jun. 30, Mar. 31,  Dec. 31, Sep. 30, Jun.30,
                            2004     2004     2003     2003     2003
                          -------- -------- -------- -------- --------
 Total revenues           $110,618 $107,675 $ 96,948 $ 88,790 $ 79,608
 Net income               $ 12,310 $ 12,361 $ 24,425 $  8,902 $ 14,594
 Net income per diluted
  share                   $   0.19 $   0.18 $   0.35 $   0.13 $   0.21
 Pay subscribers             3,189    3,095    2,892    2,720    2,547
 Active accounts(2)
  (in millions)                6.8      5.4      5.3      5.2      5.2
 Number of employees at
  end of period                582      504      499      487      461
 Annualized revenue per
  average employee(8)     $    815 $    859 $    787 $    749 $    701

 ---------------------------------------------------------------------
 (a) More information on the financial results for these quarters can
 be found in the company's filings with the Securities and Exchange
 Commission.


                             UNITED ONLINE, INC.
              Analysis of Revenue Generating Units (RGUs)(a)
                               (in thousands)

                         Jun. 30, Mar. 31, Dec. 31, Sep. 30, Jun. 30,
                            2004    2004    2003     2003     2003
                           -----   -----   -----    -----    -----  
 Internet access           3,102   3,083   2,890    2,720    2,547
 Accelerated dial-up       1,001     896     638      412      210
 Premium email                66      28       7       --       --
 Web hosting and domain 
  name registration           58      --      --       --       --
                           -----   -----   -----    -----    -----
  Total revenue generating
   units                   4,227   4,007   3,535    3,132    2,757
                           =====   =====   =====    =====    =====

 Total pay subscribers(b)  3,189   3,095   2,892    2,720    2,547
 RGU penetration(c)           33%     29%     22%      15%       8%

 --------------------------------------------------------------------
 (a) A revenue generating unit (RGU) represents a unique subscription
 to any individual pay service offered by the company. Internet 
 access, accelerated dial-up, premium email, Web-hosting and domain 
 name registration subscriptions represent separate RGUs. For 
 example, a subscriber to the company's accelerated dial-up access
 service who also subscribes to a premium email service is counted as 
 three subscriptions (one for Internet access, one for accelerated 
 dial-up and one for premium email). At June 30, 2004, the company
 offered its accelerated dial-up service bundled with standard 
 Internet access only.

 (b) Total pay subscribers includes Internet access subscribers,
 premium email subscribers, Web-hosting subscribers and domain name
 registration subscribers.

 (c) Defined as total RGUs minus total pay subscribers divided by 
 total pay subscribers.


            

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