Innovative Designs, Inc. Signs JES Marketing as Manufacturer's Representative Group


PITTSBURGH, Aug. 18, 2005 (PRIMEZONE) -- Innovative Designs, Inc. (OTCBB:IVDN), "i.d.i.gear," is pleased to announce that it has formalized an agreement to intensify its sales strategies through utilizing the services of the manufacturer's representative group JES Marketing.

JES Marketing is a Tempe, Arizona based company. JES Marketing covers eleven western states. These states include: Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. Because JES Marketing services all of the major outdoor retailers in these states, the i.d.i.gear brand will be widely available this fall and for 2006.

Innovative Designs' i.d.i.gear "Bill Maas Hunting Line" offers protection to sub-zero temperatures, and is the warmest, the lightest, and the thinnest hunting line on the market today. The i.d.i.gear "Bill Maas Hunting Line" is a great product line that will protect hunters from the harsh weather conditions experienced in many regions of the country.

Quote from John Sielecki, JES Marketing, "We feel that our major retail clients will value the extreme warmth and lightness of i.d.i.gear products. The 'Bill Maas Hunting Line' will be highly sought by hunters in our market region. We are very excited about representing i.d.i.gear."

Quote from Greg Domian, Vice President of Sales for Innovative Designs, Inc., "By signing JES Marketing as manufacturer's representative, we now have solid representation from coast to coast. Innovative Designs, Inc. anticipates strong demand for its 'Bill Maas Hunting Line' because of the sound sales representation in position for its unique products."

The Company

Innovative Designs, Inc. manufactures hunting apparel, swimwear, wind shirts, jackets, sleeping bags, and the multi-function stadium pack under the "i.d.i.gear" label. For more information, please visit http://www.idigear.com .

Disclaimer

Certain statements in this press release constitute "forward-looking" statements as defined by federal law. Such statements are based on assumptions, but there is no assurance that actual outcomes will not be materially different as those implied. Any such statements are made in reliance on the "Safe Harbor" protections provided under the Private Securities Reform Act of 1995 and are subject to various factors, including the risks and matters discussed in the Company's SEC filings available at http://www.sec.gov .



            

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