TORONTO, Aug. 18, 2005 (PRIMEZONE) -- Thinkpath Inc. (OTCBB:THPHF) announced it has retained Oakville, ON based Jigsaw Advertising & Marketing as Agency of Record for all marketing and advertising efforts. Jigsaw is a fully integrated advertising and marketing firm specializing in developing results driven marketing programs for medium- to large-sized companies. Jigsaw's mission is to develop a qualified and consistent message across all areas of the Thinkpath's marketing efforts.
Although the Thinkpath logo is very strong visually in terms of brand recognition, Jigsaw felt that the company's tagline was not effective in summing up Thinkpath's strengths and overall USP. After conducting detailed market research among Thinkpath clients and prospects, Jigsaw created the tagline "Customised Engineering Solutions" with a sub-brand of 'Knowledge - Experience - Vision' to reflect decades of professional experience and delivery from Thinkpath.
This effective and compelling message will be carried in all materials currently being developed for Thinkpath's new marketing efforts, including a lead generation program to select prospects in Canada and the U.S. and a new corporate brochure and website.
Jigsaw's President, Eamon Cummins, said, "We are extremely excited with the program and looking forward to working with the senior management team at Thinkpath." Jigsaw can be reached at 905-337-1337 and their website is www.jigsawadvertising.com
Thinkpath is a global provider of engineering solutions in engineering knowledge management, including design, analysis, FEA, design/build, onsite support, technical publishing, forensic engineering and consulting.
For further information about the company, visit us at: www.thinkpath.com.
Forward-Looking Statement
This press release contains forward-looking statements regarding Thinkpath Inc., its business prospects and results of operations that are subject to certain risks and uncertainties posed by many factors and events that could cause Thinkpath's actual business, prospects and results of operations to differ materially from those that may be anticipated by such forward-looking statements. Readers are urged to carefully review and consider the various disclosures made by Thinkpath in this news release and other reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect Thinkpath's business.