CHICAGO, Aug. 18, 2005 (PRIMEZONE) -- XA, Inc., (XA) (OTCBB:XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by the major national retailer G-Star as the agency of record for the launch of their new store in the Wicker Park neighborhood of Chicago.
"We are looking forward to our new store opening with XA's assistance in Wicker Park, and are happy to be part of such a great hip and urban neighborhood. We have a strong sense of community, and look forward to being part of this one," says Craig Leonard, Owner, G-Star.
Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005)
About G-Star
G-Star strives to showcase denim in its purest form. G-Star is known to mix authentic denim details with innovative washings in an unorthodox way. The focus of the stores is G-Star's extensive selection of male and female denim, presented in a multitude of finishes.
Dutch denim brand G-Star has an outspoken identity, which can also be found in the look of the stores. The industrial interior combines natural materials such as wood and leather with concrete and steel. Every single element within the interior, including all fixtures and fittings, is designed and developed by G-Star.
About XA
XA has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTCBB:XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.