CERRITOS, Calif., Aug. 29, 2005 (PRIMEZONE) -- Mass Connections(r), the nation's industry leader in retail marketing services and consumer related promotions, has launched an unparalleled campaign entitled "It's Not What You Say, It's What You Can Prove." This unprecedented philosophy is an addition to Mass Connections' core values and consistently proven retail marketing operational controls.
One hallmark of Mass Connections' philosophy is its corporate governance. Prior to the Sarbanes-Oxley Act of 2002, Mass Connections invested in financial accountability unparalleled in the industry throughout its entire organization. Even today, Mass Connections' established methodology includes the industry's most efficient documented processes, the latest patented technology created exclusively by the Mass Connections team, consistent sales increases, award winning services, and proven industry research to fulfill the principle of "It's Not What You Say, It's What You Can Prove."
-- ISO Certification -- Led by industry leader Caroline Cotten Nakken, Mass Connections is the only company in its category to be awarded an ISO 9001:2000 Certification. The fact that the entire female-owned company -- from finance, client services and distribution centers to nationwide talent deployment -- was awarded the coveted certification is a testament to Mass Connections' commitment to providing the highest quality of service to their clients. Raising the industry standardization and controls achieves a higher level of quality inside and outside the company.
-- Technology -- Mass Connections provides the highest level of event talent and labor deployment, and invests in the most innovative technology to serve retail and consumer product groups. Through Mass Connections' own RFID-based distribution facilities, products and materials arrive on-time. The patented MC Card(tm) and MCSS(tm) talent casting software ensure that the most qualified personnel match and conduct events. The duration, sales' success and feedback is recorded for an immediate view of the return on investment, and then ranked for future promotions.
-- Overall Increase in Sales -- Mass Connections' consumer-focused promotions has consistently produced incremental sales lifts averaging 300% for their clients, while maintaining a 97.2% execution rate. The controls, operational efficiencies, accountability and higher payment of event personnel have proven effective for 2005 events and led to a 200% average sales increase over Mass Connections' competition.
Ron Lunde, President of the Lunde Company, a strategic consulting firm that addresses market strategy for consumer product manufacturers and retailers, provided his expert analysis on the company: "Caroline and her executive team have managed to effectively and efficiently deliver the ultimate one-to-one marketing strategy -- ISO-Certified live product demonstrations in the mass market retail environment. Mass Connections has once again demonstrated market leadership."
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in Retail Marketing Services. Mass Connections provides unique marketing design, sourcing components and distribution for in-store events nationwide. Mass Connections works with America's top consumer brands and retailers to innovatively present and display the latest products in the retail marketplace. Their experience is unrivaled with retail design, shopper insight and promotions whose superior results are both accountable and memorable. Mass Connections is the nation's full-service solution for all of your company's retail marketing needs. For more information on Mass Connections, visit www.massconnections.com or call toll free at 1-800-275-6650.