Beneficial Launching National TV, Radio, and Print Advertising Campaign


SALT LAKE CITY, Aug. 29, 2005 (PRIMEZONE) -- Beneficial Holdings (Pink Sheets:BFHJ) is pleased to announce that it will start launching regional and national TV, radio, and print ads starting September 2005. The initial advertising campaign will include a mix of 30 and 60 second TV and radio spots, along with print ads in newspapers and magazines. Products that will be featured in these ads include WillpowerRX, EnjoyRX, EnduranceRX, and BedtimeRX. For more information, visit us online at www.WillpowerRX.com

Beneficial's president, Harvey Carmichael, stated that he is "firmly committed to making the Beneficial business a success. We believe that our products are some of the best in the industry and, as a management team, we are committed to getting the Beneficial message out to potential consumers. Launching the upcoming advertising campaign is a step in the right direction, and we believe that the consumer will respond very positively to our products."

About Beneficial Holdings

Beneficial Holdings is an innovative, nutraceutical company based in Salt Lake City, Utah that has developed several unique lines of dietary supplements marketed under the name of Beneficial Health Systems. Beneficial's current product lines can be viewed at www.WillpowerRX.com and www.EnjoyRX.com, or for more company information visit: www.BFHJstock.com

Beneficial is committed to being a market leader and innovator within the nutraceutical field.

This press release contains forward-looking statements, which are made pursuant to the Safe Harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements involve risks and uncertainties that could cause actual results to be materially different. Factors include, but are not limited to, available funding, market acceptance, competition, recruitment and retention of personnel, dependence on key personnel, and certain risks associated with the projects in which the Company is engaged to complete and others. The forward-looking statements should be considered in light of these risks and uncertainties. The Company disavows any obligation to update or correct any of its forward-looking statements.

For more information about Beneficial Holdings stock ticker (BFHJ), please contact:



 Harvey Carmichael (888) 372-3791

-- These statements have not been evaluated by the FDA. This product is not intended to treat, cure, or prevent disease.