JACKSONVILLE, Fla., Jan. 22, 2008 (PRIME NEWSWIRE) -- MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, is in search of new research partners. Companies are invited to join key research partners such as New York Times, Reuters, Encyclopedia Britannica, and carefully selected smaller companies. By partnering with MarketingExperiments these organizations experienced significant growth; their conversion rates increased from 54% to 1158%.
Each year MarketingExperiments chooses a limited number of partners. Each partner pays an engagement fee based on the complexity of the project and chooses a research focus, such as landing page optimization, Google ad campaigns, organic search, or other related marketing area. MarketingExperiments, using its testing technology platform, MarketingExperiments Lab, conducts a thorough analysis, plans and executes tests, makes recommendations and measures results. Partner participation in every aspect of the research is required. Interested potential partners can visit http://www.marketingexperiments.com/partner
"Primary marketing research and analysis has been our business since we first began MarketingExperiments. We have tested just about every aspect of marketing," said Dr. Flint McGlaughlin, Director of the MECLABS Group, MarketingExperiments parent company. "Our research partners say they benefit considerably from the disciplined approach we take in our partner program, and we benefit from their practical, real-world examples."
After companies submit their inquiries for becoming a MarketingExperiments partner, a MarketingExperiments research analyst contacts the company to initiate discussions to determine if there is a "fit" and a possibility for tangible results. If the company and MarketingExperiments agree, the next stage is preliminary research that helps both parties determine if they should proceed with the project. Engagements usually run for a minimum of six months.
About MarketingExperiments
MarketingExperiments is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.
The MarketingExperiments logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4526