Eroski's integrated Hypermarkets choose Pricer ESL

Spain's second largest retailer, Eroski, has placed an initial order for 4
Hypermarkets comprising over 100,000 ESL to be installed within the next three
months. Eroski has indicated their intention to install a minimum of 6
hypermarkets with Pricer in 2008. The order will be deployed by Pricer's
partner, Versia Soluciones.

“We are proud of Eroski's decision” says Oron Branitzky, Vice president Sales
for Pricer. “While Eroski is a cooperative and  some stores have preferred a
more economical solution,  Eroski's integrated IT has, following a pilot
program, preferred Pricer for hypermarkets under their direct responsibility.
“We are quit confident,” added Mr. Branitzky, “that with these installations,
the entire Eroski organization will at the end of 2008 understand the value
price flexibility, stock management and new display technologies.”

Today, Pricer is the choice for all Spanish integrated deployments, such as
Carrefour, Cepsa and Metro (Makro). “Retailers with advanced IT departments
select Pricer and we have already installed over 2 million ESL in Spain,” says
Mr. Branitzky. “We are running pilot installations with several other chains
where scalability and bandwidth are the foundations of the evaluations.”

For further information, please contact:
Charles Jackson, President and CEO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has nearly 4,000 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit  

Pricer AB (publ)						
Bergkällavägen 20-22					
SE-192 79 Sollentuna					

Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993