Wireless Ronin Reports 2007 Fourth Quarter and Full Year Results




 Key recent highlights include:

 * Full year 2007 revenue of $6.0 million, a 90 percent increase
   from 2006
 * Makes investment in its Network Operations Center (NOC)
 * Continues expansion of key customer relationships
 * Finalizes acquisition accounting and further leverages the
   acquisition of McGill Digital Solutions

MINNEAPOLIS, March 4, 2008 (PRIME NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based worldwide digital signage provider, today announced its financial results for the 2007 fourth quarter and full year. The company reported revenue of $1.6 million for the fourth quarter of 2007, in comparison to $1.2 million in the fourth quarter of 2006. The company also reported a net loss of $3.7 million, or $0.25 per basic and diluted share, compared to a net loss of $8.5 million, or $2.33 per basic and diluted share, in the fourth quarter of 2006. The improvement in the 2007 fourth quarter net loss was primarily attributable to a $7.2 million reduction in interest expense that resulted from the early retirement of long- and short-term debt. Reduced interest expense was partially offset by a $2.7 million increase in 2007 fourth quarter operating expenses, compared to the prior year. The reduction in the 2007 fourth quarter per share net loss from the prior year was due to the increase in the weighted average common shares outstanding, which resulted from the company's initial public offering, in late 2006, and subsequent follow-on equity offering, in June 2007. Company results of operations for the fourth quarter and full year 2007 include the results of McGill Digital Solutions, an entity which Wireless Ronin acquired and consolidated into its financial statements effective August 16, 2007.

Wireless Ronin reported a fourth quarter 2007 adjusted operating loss of $3.3 million, or $0.23 per basic and diluted share, compared to a loss of $0.6 million, or $0.16 per basic and diluted share, on a similar basis in the fourth quarter of 2006. Adjusted operating loss is defined as the GAAP operating loss with the add-back of certain items. Reconciliation to the GAAP operating loss on a quarterly and full year basis is contained in an attached table. Fourth-quarter 2007 results also included costs of approximately $286,268, or $0.02 per basic and diluted share, of non-cash stock option expense related to FAS123R. The company adopted FAS123R for reporting purposes in the first quarter of 2006.

Jeffrey Mack, Wireless Ronin Technologies, Inc. chairman, president and chief executive officer said, "I am pleased with our accomplishments in the fourth quarter and the platform we have established in order to respond to the growing worldwide demand for digital signage solutions that we are seeing. In 2007, we nearly doubled sales levels from the prior year. When you look at this in the context of the deferred client revenue that we may recognize in early 2008, we saw even more substantial growth from 2006. Thus far, in 2008, we have expanded our client relationships with some marquee brand names like Chrysler Canada and U.S., Ford, KFC, Reuters and Teva and significantly added to our opportunity sales pipeline. We were able to accomplish all this while we made strategic investments in technology improvements to expand our hosting capabilities and provide our clients with a state-of-the-art software solution. We also invested to augment our sales and marketing team, and we continued integrating the acquisition that we made this past summer. This acquisition has been a key part of our strategic focus, as we have been able to expand our digital signage toolset to be able to more immediately take advantage of market opportunities."

Full Year 2007 Results

For the 2007 full year, the company reported revenue of $6.0 million compared to $3.1 million in 2006. The company also reported a full year net loss of $10.1 million, or $0.82 per basic and diluted share, in 2007, compared to a net loss of $14.8 million, or $9.71 per basic and diluted share, in 2006. Again, the sharp decrease in net loss in 2007 was primarily attributable to a $10.5 million reduction in interest expense resulting from the early retirement of long- and short-term debt as well as increased interest income from investing proceeds raised in the initial public offering and follow-on equity offering. Reduced interest expense was partially offset by a $7.5 million increase in 2007 operating expenses, compared to the prior year. The reduction in the 2007 per share net loss, from the prior year, was again due to the increase in the weighted average common shares, as previously explained.

Wireless Ronin also reported a full year 2007 adjusted operating loss of $8.6 million, or $0.70 per basic and diluted share, as compared to a loss of $2.3 million, or $1.53 per basic and diluted share, on a similar basis in 2006. The 2007 results also included costs of approximately $1.2 million, or $0.09 per basic and diluted share, of non-cash stock option expense related to FAS123R.

"As we enter 2008, I believe Wireless Ronin is well positioned and has defined a strategy that will make us successful this year and beyond," continued Mack. "We are focused on five key vertical markets that we believe offer the greatest immediate potential for digital signage. Those are quick serve restaurants, automotive, gaming, retail and financial services. With over 100 clients who have purchased digital signage products and services since inception, supporting nearly 6,300 displays, of which nearly 87 percent are managed out of our facilities, we believe we can demonstrate to potential clients the advantages and economics driving digital signage solutions. With a fast-growing marketplace, strong financial structure, scaleable business model and solid capital base, I believe we will achieve our profitability objectives and create a company that can provide long-term shareholder value."

Other Items

In the 2007 fourth quarter, gross margin averaged 25.1 percent, compared to gross margin of 36.5 percent in the fourth quarter of 2006. The decline in year-over-year gross margin was primarily the result of investments that were made during the quarter to the company's Network Operations Center to support the anticipated demand to host digital signage applications in 2008, certain customer deferrals and inventory write-off costs associated with reductions due to equipment obsolescence. Net of these items, fourth quarter adjusted gross margin would have been 37.2 percent. A reconciliation of gross margin and adjusted gross margin is summarized in an attached table.

General and administrative expense in the 2007 fourth quarter totaled $3.2 million, compared to $1.1 million in the same period in 2006. The year-over-year increase was primarily the result of higher staffing levels, costs associated with being a public company and the acquisition of McGill Digital Solutions of Windsor, Ontario Canada, in August 2007.

Sales and marketing expense in the 2007 fourth quarter totaled $812,000, compared to $405,000 in the same period in 2006. The year-over-year increase was primarily the result of investments that Wireless Ronin made in augmenting its sales and marketing team over the course of 2007, as well as the previously described acquisition of McGill Digital Solutions.

Due to the company's loss carryforward position, it does not currently pay income taxes.

Cash and marketable securities at the end of 2007, including restricted cash of $450,000, totaled approximately $29.7 million compared to $15.5 million at the end of 2006, reflecting the additional proceeds from the company's follow-on equity offering. Deferred revenue had grown to $1.3 million at December 31, 2007, of which approximately $951,000 was related to client revenue deferrals that the company may recognize in the first quarter of 2008.

The company also reported that it has completed its acquisition accounting related to the August 2007 purchase of McGill Digital Solutions of Windsor, Ontario Canada. As a result the balance sheet at December 31, 2007 includes a $3.2 million net intangible asset related to the purchase. In addition, at the end of 2007, accounts receivable totaled $4.1 million, up from $1.1 million at the end of 2006. The increase was due primarily to the $2.3 million note receivable that Wireless Ronin received from NewSight Corporation. The note receivable is due March 31, 2008, as per the agreements that the company has previously filed with the Securities and Exchange Commission.

"We believe that Wireless Ronin is well capitalized and has sufficient cash reserves to execute against its business plan in 2008," said John Witham, Wireless Ronin Technologies chief financial officer. "We have made the necessary investments to keep pace with the growing demand for digital signage and we have created a platform to be able to take advantage of the recurring revenue opportunities provided by our state-of-the-art Network Operations Center."

A conference call to review the fourth-quarter and full year results and to provide further information regarding the company's active proposals and opportunity pipeline, including an update regarding certain clients including Chrysler, NewSight and Sealy, is scheduled for today at 3:30 p.m. (CST). A live webcast of Wireless Ronin's earnings conference call can be accessed on the Investor section of its corporate website at www.wirelessronin.com. Alternatively, a live broadcast of the call may be heard by dialing (888) 633-9563 inside the United States or Canada, or by calling (706) 679-6372 from international locations. An operator will direct you to the Wireless Ronin conference call. A webcast replay of the call will be archived on Wireless Ronin's corporate Web site. An archive of the call is also accessible via telephone by dialing (800) 642-1687 domestically and (706) 645-9291 internationally with pass code 33134583. The conference call archive will be available through June 4, 2008.

About Wireless Ronin Technologies, Inc.

Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast(r), a complete software solution designed to address the evolving digital signage marketplace. RoninCast(r) software provides clients with the ability to manage a digital signage network from one central location. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. An array of services is offered by Wireless Ronin to support RoninCast(r) software including consulting, creative development, project management, installation, and training. The company's common stock is traded on the NASDAQ Global Market under the symbol "RNIN".

The Wireless Ronin Technologies, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3208

This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the Company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the Company's Current Report on Form 8-K filed with the Securities and Exchange Commission, on November 27, 2007.

In addition, this release contains certain non-GAAP financial measures, including references to adjusted operating loss and adjusted gross margin. As compared to the nearest GAAP measurement for our company, adjusted operating loss represents operating loss with the add-back of depreciation and amortization,write-off of a remaining lease obligation, termination of partnership agreement and stock-based compensation expense. As compared to the nearest GAAP measurement for our company, adjusted gross margin represents GAAP sales and GAAP cost of sales with the add-back of deferred revenue and deferred costs, network operating center revenue and expense, and the inventory lower of cost or market adjustment. The Company uses these non-GAAP financial measures as internal measurements of operating performance. These non-GAAP financial measures as the Company defines them may not be comparable to similar measurements used by other companies and are not measures of performance or liquidity presented in accordance with GAAP. The Company believes that these non-GAAP financial measures are important components of its financial results because they are widely used measures within the Company's industry to evaluate performance. The Company uses these non-GAAP financial measures as means of evaluating its financial performance compared with its competitors. These non-GAAP financial measures should not be used as substitute for operating loss or gross margin. A reconciliation of adjusted operating loss to operating loss and a reconciliation of adjusted gross margin to gross margin for the three and twelve months ended December 31, 2007 and 2006 is provided herein.



                  WIRELESS RONIN TECHNOLOGIES, INC.
                      CONSOLIDATED BALANCE SHEETS

                                          December 31,    December 31,
                                              2007            2006
                                          ------------    ------------
                                           (unaudited)      (audited)
                                ASSETS
 CURRENT ASSETS
   Cash and cash equivalents              $ 14,542,280    $  8,273,388
   Marketable securities --
    available-for-sale                      14,657,635       7,193,511
   Accounts receivable, net of allowance
    of $84,685 and $23,500                   4,135,402       1,128,730
   Income tax receivable                       231,328              --
   Inventories                                 539,140         255,850
   Prepaid expenses and other
    current assets                             817,511         148,024
                                          ------------    ------------
     Total current assets                   34,923,296      16,999,503
 Property and equipment, net                 1,780,390         523,838
 Intangible assets, net of accumulated
  amortization                               3,174,804              --
 Restricted cash                               450,000              --
 Other assets                                   40,217          22,586
                                          ------------    ------------
 TOTAL ASSETS                             $ 40,368,707    $ 17,545,927    
                                          ============    ============

              LIABILITIES AND SHAREHOLDERS' EQUITY
 CURRENT LIABILITIES
  Current maturities of capital lease
   obligations                            $    100,023    $    106,311
  Accounts payable                           1,387,327         948,808
  Deferred revenue                           1,252,485         202,871
  Accrued purchase price consideration         999,974              --
  Accrued liabilities                          869,759         394,697
                                          ------------    ------------
  Total current liabilities                  4,609,568       1,652,687
 Capital lease obligations, less
  current maturities                            70,960         155,456
                                          ------------    ------------
  Total liabilities                          4,680,528       1,808,143       
                                          ------------    ------------
 COMMITMENTS AND CONTINGENCIES

 SHAREHOLDERS' EQUITY
 Capital stock, $0.01 par value,
  66,666,666 shares authorized Preferred
  stock, 16,666,666 shares authorized,
  no shares issued and outstanding at
  December 31, 2007 and December 31, 2006           --              --
   Common stock, 50,000,000 shares
    authorized; 14,537,705 and 9,825,621
    shares issued and outstanding at
    December 31, 2007 and
    December 31, 2006, respectively            145,377          98,256
 Additional paid-in capital                 78,742,311      49,056,509
 Accumulated deficit                       (43,520,098)    (33,433,713)
 Accumulated other comprehensive income        320,589          16,732
                                          ------------    ------------
    Total shareholders' equity              35,688,179      15,737,784
                                          ------------    ------------
 TOTAL LIABILITIES AND SHAREHOLDERS'
  EQUITY                                  $ 40,368,707    $ 17,545,927    
                                          ============    ============


                  WIRELESS RONIN TECHNOLOGIES, INC.
                CONSOLIDATED STATEMENTS OF OPERATIONS
                              (Unaudited)


                     Three Months Ended          Twelve Months Ended
                        December 31,                 December 31,
                --------------------------   -------------------------
                    2007           2006          2007         2006
                ------------   -----------   -----------   -----------
                (unaudited)     (audited)    (unaudited)    (audited)
 Sales
   Hardware     $    348,262  $    889,128  $  3,298,078  $  1,852,678
   Software          125,905       266,667       597,923     1,107,913
   Services
    and other      1,135,514        72,180     2,088,912       184,798
                ------------   -----------   -----------   -----------
     Total
      sales        1,609,681     1,227,975     5,984,913     3,145,389

 Cost of sales
   Hardware          287,026       723,816     2,286,695     1,429,585
   Software               --            --         1,007            --
   Services
    and other        846,271        18,777     1,531,647        78,272
   Inventory
    lower of
    cost or
    market            73,018        37,410        73,018        37,410
                ------------   -----------   -----------   -----------
     Total
      cost of
      sales        1,206,315       780,003     3,892,367     1,545,267
                ------------   -----------   -----------   -----------
     Gross
      profit         403,366       447,972     2,092,546     1,600,122

 Operating
  expenses:
   Sales and
    marketing
    expenses         812,331       404,875     2,805,522     1,462,667
   Research
    and
    development
    expenses         370,677       251,936     1,197,911       875,821
   General and
    admini-
    strative
    expenses       3,213,703     1,097,185     8,700,142     3,579,968
   Termination
    of
    partnership
    agreement         50,000            --       703,995            --
                ------------   -----------   -----------   -----------
     Total
      operating
      expenses     4,446,711     1,753,996    13,407,570     5,918,456
                ------------   -----------   -----------   -----------
     Operating
      loss        (4,043,345)   (1,306,024)  (11,315,024)   (4,318,334)

 Other income
  (expenses):
   Interest
    expense           (7,974)   (7,174,595)      (40,247)  (10,124,216)
   Loss on
    debt
    mod-
    ification             --            --            --      (367,153)
   Interest
    income           377,732        13,081     1,277,456        21,915
   Other                  --        (1,912)       (8,572)           51
                ------------   -----------   -----------   -----------
     Total
      other
      income
      (expense)      369,757    (7,163,426)    1,228,637   (10,469,403)
                ------------  ------------  ------------  ------------
     Net loss   $ (3,673,588) $ (8,469,450) $(10,086,387) $(14,787,737)
                ============  ============  ============  ============
 Basic and
  diluted loss
  per common
  share         $      (0.25) $      (2.33) $      (0.82) $      (9.71)
                ============  ============  ============  ============
 Basic and
  diluted
  weighted
  average
  shares
  outstanding     14,534,335     3,634,621    12,314,178     1,522,836
                ============  ============  ============  ============



 WIRELESS RONIN TECHNOLOGIES, INC
 2007 SUPPLEMENTARY QUARTERLY FINANCIAL DATA

 Supplementary Data
                                               2006
                           --------------------------------------------
 Income (Loss) Statement   First Quarter  Second Quarter  Third Quarter
                           -------------  --------------  -------------
 Sales                       $   601,565    $   332,661    $  983,188
 Cost of Sales                   227,188        206,743       331,333
 Operating Expenses            1,656,819      1,294,466     1,213,172
 Interest Expense                479,084        868,113     1,602,424
 Loss on debt modification       171,954        195,199            --
 Other                              (837)        (6,209)       (3,750)
 Net Loss                    $(1,932,643)   $(2,225,651)  $(2,159,991)
 FASB 123R
  (included in operating
  Expenses)                      373,568        156,105        91,735


                                        2006
                           ------------------------------
 Income (Loss) Statement   Fourth Quarter       TOTAL
                           --------------   -------------
 Sales                       $ 1,227,975    $  3,145,389
 Cost of Sales                   780,003       1,545,267
 Operating Expenses            1,753,999       5,918,456
 Interest Expense              7,174,595      10,124,216
 Loss on debt modification            --         367,153
 Other                           (11,170)        (21,966)
 Net Loss                    $(2,159,991)   $(14,787,737)
 FASB 123R
  (included in operating
  Expenses)                      165,806         787,214


                                               2007
                           --------------------------------------------
 Income (Loss) Statement   First Quarter  Second Quarter  Third Quarter
                           -------------  --------------  -------------
 Sales                      $    196,436    $3,054,863     $1,123,933
 Cost of Sales                   103,263     1,873,024        709,765
 Operating Expenses            3,284,664     2,430,602      3,245,593
 Interest Expense                 10,881         9,634         11,758
 Loss on debt modification            --            --             --
 Other                          (151,807)     (278,686)      (460,659)
 Net Loss                    $(3,050,565)    $(979,711)   $(2,382,524)
 FASB 123R
  (included in operating
  Expenses)                      596,020       136,339        148,544


                                       2007
                           ----------------------------
 Income (Loss) Statement   Fourth Quarter     TOTAL
                           -------------- -------------
 Sales                       $ 1,609,681  $  5,984,913
 Cost of Sales                 1,206,315     3,892,367
 Operating Expenses            4,446,711    13,407,570
 Interest Expense                  7,974        40,247
 Loss on debt modification            --            --
 Other                          (377,732)   (1,268,884)
 Net Loss                    $(3,673,587) $(10,086,387)
 FASB 123R
  (included in operating
  Expenses)                      286,268     1,167,171



 Reconciliation Between GAAP and Adjusted Operating Loss
 -------------------------------------------------------

                  Three Months Ended          Twelve Months Ended
                     December 31,                December 31,
                --------------------------  --------------------------
                    2007          2006          2007          2006
                ------------  ------------  ------------  ------------
 GAAP
  Operating
  Loss          $ (4,043,345) $ (1,306,024) $(11,315,024) $ (4,318,334)

 Adjustments:
    Depreciation
     and
     amortization    385,981       566,439       651,598     1,196,027
    Old Building
     Remaining
     Lease
     Oblig.W/O            --           --        191,207           --
    Termination
     partnership
     agreement        50,000           --        703,995           --
    Stock-based
     compensation
     expense         286,268       165,806     1,167,171       787,214
                ------------  ------------  ------------  ------------
 Total Operating
  Expense
  Adjustment         722,249       732,245     2,713,971     1,983,241
                ------------  ------------  ------------  ------------

 Adjusted
  Operating 
  Loss          $ (3,321,096) $   (573,779) $ (8,601,053) $ (2,335,093)
                ============  ============  ============  ============



 Reconciliation Between GAAP and Adjusted Gross Margin
 -----------------------------------------------------

                    Three Months Ended          Twelve Months Ended
                       December 31,                December 31,
                --------------------------  --------------------------
                    2007          2006          2007           2006
                ------------  ------------  ------------  ------------
 GAAP Sales        1,609,681     1,227,975     5,984,913     3,145,389
   Deferred
    customer
    revenue (1)      808,291             0       898,066             0
   Network
    Operating
    Center           (11,630)            0       (19,190)            0
                ------------  ------------  ------------  ------------
     Adjusted
      Revenue      2,406,342     1,227,975     6,863,789     3,145,389

 GAAP Cost of
  Sales            1,206,315       780,003     3,892,367     1,545,267
   Deferred
    customer
    costs            476,679             0       476,679             0
   Inventory
    adjustment       (73,018)      (37,410)      (73,018)      (37,410)
   Network
    Operating
    Center           (98,806)            0      (212,973)            0
                ------------  ------------  ------------  ------------
     Adjusted
      Cost of
      Sales        1,511,170       742,593     4,083,055     1,507,857

 Adjusted
  Non-GAAP
  Gross Profit       895,172       485,382     2,780,734     1,637,532
                ============  ============  ============  ============
 GAAP Gross
  Profit Margin         25.1%         36.5%         35.0%         50.9%
 Adjusted
  Non-GAAP
  Gross Profit
  Margin                37.2%         39.5%         40.5%         52.1%

(1) Excludes $52,000 of deferred NOC fees.


            

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