NEW YORK, March 6, 2008 (PRIME NEWSWIRE) -- World Am, Inc. (OTCBB:WDAM) today reported that Barrow Street Research announced this morning, in its website's daily commentary section, that it has begun coverage of the company. One of the country's most senior online research firms, it specializes in following small and micro-cap companies. Its audience includes brokers, money managers, investment bankers, hedge funds managers and high net worth investors. In its morning comments, available for viewing at, the 14 year old firm's Founder, President and Director of Research, John D. Attalienti, told readers:

"Trying to find the next super micro-cap stock is something we at Barrow Street Research have enjoyed doing for most of our career on Wall Street...One company that we've been eyeing for some time now is World Am, Inc. In the past two days alone, the company has issued two significant news releases that have only served to further raise our interest.

"On March 4, 2008, the company announced that its Isotec subsidiary signed a distribution agreement with Checkpoint Systems (NYSE:CRP). This agreement immediately increases Isotec's distributor presence by nearly 50 percent. We consider the agreement with Checkpoint - a $700 million company - to be a tremendous validation of the Isotec technology.Then, the following day, the company announced that its Senz-It subsidiary has partnered with a private company, a biotech product management and distribution company called BioMedix, to develop a new testing system to more accurately determine levels of decay in fish -- one of the world's most perishable foods.

"To be sure, this announcement is especially timely, given recent food product recalls worldwide. Even now, the food testing industry's annualized revenue is estimated at $1.8 billion, and growing. Therefore, it's not a stretch to see how the Senz-It-BioMedix team's pioneering efforts could also lead to other applications for food safety monitoring for a broader product mix, that might include, as the company's BioMedix partner said, other unique and sophisticated test applications to protect meat, poultry, cheese and wine.

"Importantly, in our view, both these developments have the potential of producing significant future revenue, which is far too often a rare occurrence in the micro-cap world, and something we find very encouraging. WDAM appears to have some excellent long-term growth prospects. Accordingly, Barrow Street Research is initiating coverage of the company, and will keep readers posted," the announcement concluded.

About Barrow Street Research, Inc.

Since its inception in 1994, Barrow Street Research has published research on more than 100 public companies, and has become a leading source of investment research for micro-cap stocks. Its founder and president, John D. Attalienti, has more than 25 years' experience as a Wall Street stock analyst, starting his career with Argus Research Corporation, the oldest independent investment research firm on Wall Street. He rose rapidly through the analytic ranks, becoming a senior vice president in the firm's electric utility group and, nine years after joining, was named Director of Research, supervising more than 30 analysts and economists.

Mr. Attalienti was recruited away by the larger Sherwood Securities Corp. in the mid-1980s to be its Research Director, During his time at both firms, he was widely quoted in the financial print and electronic media, and also hosted a talk-radio show on financial matters for a Providence, Rhode Island station.

About World Am, Inc.

World Am has two operating subsidiaries, Isotec and Senz-It. Isotec solutions provide "Protection, not just Detection." It develops, integrates and supplies Automated Security Portals, broadly categorized as access control, weapons control, or materials control systems that rigorously control entry or exit of people and materials into and/or out of a facility, while reducing the need for security personnel. Applications of the technology have been delivered to the commercial, retail and government sectors. Isotec's experience in this field allows it to provide high quality, code compliant, application-optimized solutions at the lowest cost in the shortest timeframe.

Senz-It represents an innovative advancement in the field of micro-sensors that have applications in Homeland Security, indoor air quality monitoring, food processing and health care. Its potential products are intended to compete in the developing field of real-time detection and notification devices, and are being designed to identify patterns of molecules present in liquid, blood and air environments for significantly less cost than current approaches. Additional information on the company is available at .

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward looking statements are further qualified by other factors including, but not limited to those, set forth in the World Am, Inc. Form 10-KSB filing and other filings with the United States Securities and Exchange Commission (available at The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.

World Am, Inc.
Investor Relations
(951) 279-8884