Metro International launches new website in France



Metro International S.A.  ("Metro International"), the  international
newspaper group, today announces  the release of  the new website  in
France (www.metrofrance.com), the  first launch in  the online  pilot
project initiated in 2007.

This is a step towards building an interactive capability across  all
of Metro,  to  further capitalise  on  Metro's strong  brand  in  the
attractive target group of young, professional metropolitans. With  a
shift in the media consumption among Metro's target audience  towards
an increased use of the Internet  and the overall growth rate of  the
advertisement markets being  higher on the  Internet than in  printed
media, an online  investment is a  natural next step  to continue  to
develop the Metro brand.

One of the central aims of the new website is to engage with  Metro's
core newspaper  readers  to  build an  interactive  relationship,  by
delivering news and information specific to their needs, so that over
time the site becomes an indispensable source of news and information
about the city  in which  they live.  This will  be achieved  through
offering a content proposition that is changing over the day  adapted
to the visitors' needs, interactivity  through a network of  bloggers
around relevant themes for the urbanites and a local perspective with
news and information from their city.

Per Mikael Jensen, CEO of Metro International, commented: "I firmly
believe that the Metro brand will translate successfully into the
digital space, and I see great potential in providing our advertisers
a cost-efficient route to our unique demographics."

Tom Symonds, Managing  Director Metro Interactive  added: "With  this
investment Metro will define its own space, where we not only draw on
our users' appetite for relevant  news and information but provide  a
space that is completely  focused on urban  living and increases  the
users' influence."

France is the first  country selected for the  pilot launch -  paving
the way  for a  global  roll out  in  other territories  where  Metro
operates. The timing and scale of a further roll-out will be  decided
following the pilot project.

For further information, please visit www.metro.lu, or contact:
Frank Mooty, CFO
tel: +44 (0)20 70 16 13 00
Birgitta Henriksson, IR contact
tel: +46 (0)70 812 86 39

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ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest and  fastest growing international newspaper  in
the world.  Metro  is  published  in over  100  major  cities  in  21
countries across Europe, North & South America and Asia. Metro has  a
unique global  reach  -  attracting a  young,  active,  well-educated
Metropolitan  audience  of  over  20  million  daily  readers.  Metro
International's advertising  sales have  grown at  a compound  annual
rate of 41% since the launch of the first edition in 1995.

Metro International 'A' and 'B' shares  are listed on the OMX  Nordic
Exchange's Nordic List under the symbols MTRO SBD A and MTRO SBD B.

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