Swedish Match AB invests in new production capacity in Sweden

Swedish Match AB today announces an additional investment in its Kungälv snus
production plant in Sweden.  The investment of MSEK 256 is in response to the
strong demand for snus in the portion packed format. The Kungälv plant is
specialized in the Swedish Match unique “White Production Technology”, a white,
dry portion packed snus with both regular and star formation filling of the

“We continue to see a strong demand for pouch products and especially the White
Portion Technology products, says Patrik Andersson, President of North Europe
Division at Swedish Match. White pouches continue to grow in importance in our
product portfolio and by investing in further production infrastructure we
continue to lead the way in the snus category.  We are committed to our key
markets in Scandinavia, Sweden and Norway but also in the US and by this step we
stand firm to meet the strong demand for Swedish Match snus products”, says
Patrik Andersson.

The Kungälv plant was built by Swedish Match in 2003. It is a state of the art
production plant for snus production utilizing the patent protected “White
Portion Technology” and Swedish Match is the sole provider of such products to
the Scandinavian market and to the US.

The investment is expected to be completed in the first half of 2010.


Swedish Match is a global Group of companies with a broad offer of
market-leading brands in smokeless tobacco products, cigars, pipe tobacco and
lights products. The Group's global operations generated sales of 12,551 MSEK
for the twelve month period ending December 31, 2007. Swedish Match shares are
listed on OMX Nordic Exchange in Stockholm (SWMA).

Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
For further information, please contact:
Patrik Andersson, President North Europe division
Office +46 8 658 04 54, Mobile +46 76 111 34 00
Mikael Arnebert, Director Media Relations & PR, North Europe division 
Office +46 8 658 02 10, Mobile +46 70 529 02 10
Emmett Harrison, Vice President, Investor Relations
Office +46 8 658 01 73, Mobile +46 70 938 01 73

The character of the information is such that it shall be disclosed by Swedish
Match AB (publ) in accordance with the Swedish Securities Markets Act and. The
information was disclosed to the media on April 24, 2008 at 3.00 p.m. (CET).