Recommended cash offer for Scottish & Newcastle plc by Sunrise Acquisitions Limited

Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 33 27 33 00
              DK-1760 Copenhagen V CVR no 61056416    

COMPANY ANNOUNCEMENT
             14/2008

28 APRIL 2008
  PAGE 1 OF 2

FOR IMMEDIATE RELEASE

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART IN,
INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A     
VIOLATION OF THE RELEVANT LAWS IN THAT JURISDICTION                 

RECOMMENDED CASH OFFER FOR SCOTTISH &        
NEWCASTLE PLC BY SUNRISE ACQUISITIONS LIMITED
(A COMPANY JOINTLY OWNED BY CARLSBERG AND    
HEINEKEN)                                    

Scheme of Arrangement Becomes Effective

Carlsberg A/S and Heineken N.V. note that the Scheme of Arrangement to effect   
the acquisition of Scottish & Newcastle plc (“S&N”) by Sunrise Acquisitions     
Limited (“BidCo”) has now become effective in accordance with its terms.        

Consideration due to S&N shareholders will be despatched by cheques or the issue
of loan notes or settled through CREST, as appropriate, by 12 May 2008.         

Commenting on the completion of the acquisition, Jorgen Buhl Rasmussen,         
President and CEO of Carlsberg, said:                                           

"This is one of the most important days in the history of the Carlsberg Group.  
With this acquisition we have taken a very important step up into a new league. 
Each of the acquired companies has a fantastic history and some remarkable      
brands which will become an important part of the Group's portfolio. We have    
created a new and stronger balance between mature and growing markets and we are
exceptionally well positioned for profitable growth. Ahead of us now lies a lot 
of work with the integration and merger of existing and new businesses, but we  
are well prepared and look forward to welcoming all our new colleagues to the   
Carlsberg Group."                                                               

Commenting on the closure of the transaction, Jean-François van Boxmeer,        
Chairman and CEO of Heineken, said:                                             

"This is the start of an exciting new era for Heineken. We will now accelerate  
the process of uniting people, brands and best practice from both Heineken and  
S&N to create a single, stronger, more competitive business focused on          
sustainable growth. With the combination of people, passion and brands from both
Heineken and S&N, I believe we have everything we need to achieve this aim. To  
all our new colleagues, business partners and consumers I say welcome to        
Heineken and welcome to an exciting future together.”                           

www.carlsberggroup.com

Carlsberg Group

Enquiries:

Carlsberg 
Jens Peter Skaarup                                          Tel: +45 3327 1417 
Mikael Bo Larsen                                            Tel: +45 3327 1223 
Lehman Brothers (financial adviser and corporate broker to 
BidCo and Carlsberg) Adrian Fisk Henry Phillips 
                                                            Tel: +44 20 7102
1000 
Ed Matthews (Corporate Broking) 
Finsbury (public relations advisers to the Consortium)      Tel: +44 20 7251
3801 
Mike Smith 
Guy Lamming 

Unless the context otherwise requires, terms defined in the Scheme Document     
dated 22 February 2008 have the same meaning in this announcement.              

Credit Suisse, which is authorised and regulated in the United Kingdom by the   
Financial Services Authority, is acting exclusively for Heineken and BidCo and  
no-one else in connection with the Offer and will not be responsible to anyone  
other than Heineken or BidCo for providing the protections afforded to clients  
of Credit Suisse or for providing advice in relation to the Offer or to the     
matters referred to herein.                                                     

Lehman Brothers, which is authorised and regulated in the UK by the Financial   
Services Authority, is acting exclusively for Carlsberg and BidCo and no-one    
else in connection with the Offer and will not be responsible to anyone other   
than Carlsberg or BidCo for providing the protections afforded to clients of    
Lehman Brothers or for providing advice in relation to the Offer or to the      
matters referred to herein.                                                     

Carlsberg is one of the leading brewery groups in the world, with a large       
portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is   
one of the fastest-growing and best-known beer brands in the world. More than   
30,000 people work for Carlsberg in 48 countries, and its products are sold in  
more than 150 markets. In 2007 Carlsberg sold more than 115 million hectolitres 
of beer, which is about 95 million bottles of beer a day. Find out more at      
www.carlsberggroup.com.                                                         

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