Paramount Mobile Entertainment and Artificial Life to Co-Distribute Mobile Game Globally

'SHOOTER' the Mobile Game Released Today


HONG KONG, April 30, 2008 (PRIME NEWSWIRE) -- Hong Kong based Artificial Life, Inc., (OTCBB:ALIF) (www.artificial-life.com), a leading full service provider of award-winning mobile technology and applications, today announced the launch of "SHOOTER-The Official Mobile Game" which is based on the successful Paramount Pictures motion picture.

"SHOOTER-The Official Mobile Game" allows players to become Gunnery Sergeant Bob Lee Swagger while taking on covert sniper missions along with heavy combat challenges that the player must successfully complete in a journey to uncover the truth. Seven progressively difficult missions synchronized with the "Shooter" film's story line allow the player to virtually travel to several locations including Ethiopia, Philadelphia, Virginia, Montana, and more. Additionally, there are thirteen variations of gear and weapons available for the competitor to use while progressing through the three levels of difficulty: Cadet, Marksman and Special Forces.

This game can be played on over 400 phone types, and is available for purchase and download on Artificial Life's m-commerce portal www.botme.com.

"The intricate and challenging design of this game heralds our entry into this genre of high-end action-based mobile games based on our properties," says Pradeep Mittur, Paramount's Vice President of Mobile - Asia Pacific. "This is our second project with Artificial Life and we look forward to more in the future."

"The release of the SHOOTER-The Official Mobile Game kicks off our co-operation with Paramount Mobile Entertainment," says Eberhard Schoneburg, Artificial Life's Chief Executive Officer. "We are excited about the visuals combined with the challenging gameplay that is sure to keep the player engaged."

About Artificial Life

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: www.artificial-life.com; and our m-commerce portal: www.botme.com).

About Paramount Mobile Entertainment

Paramount Mobile Entertainment (PME) is a division of Paramount Digital Entertainment (PDE) which is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies.

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA), (NYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

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