BOSTON, MA--(Marketwire - June 3, 2008) - Recent research by Aberdeen Group, a Harte-Hanks
Company (
NYSE:
HHS), finds that users of 3D CAD report product profit
margins that are 21% higher than users of 2D CAD. However, getting the most
value from 3D means getting the software deployed and engineering
departments ramped up as effectively as possible. The recent research
report entitled "Best Practices for Migrating from 2D to 3D" finds that,
the Best-in-Class, on average, report that they meet or exceed timeframe
expectations for 3D CAD implementations 28% more often than the Industry
Average and employee training timeframes 32% more often than the Industry
Average. They are reaping greater benefits of 3D as a result, with 92% of
these performers reporting that the ROI of 3D CAD meets or exceeds their
expectations. What are they doing differently? Research responses from over
600 enterprises, compiled in this May report, sheds light on this
intriguing question.
"3D CAD changes the way companies design products, with substantial impact
on both product development schedules and budgets. However, there are many
issues that must be considered in order to realize the maximum benefit of
3D," observes Michelle Boucher, Research Analyst in Aberdeen's Product
Innovation & Engineering practice. "A clear theme emerging from the
capabilities and enablers the Best-in-Class have adopted is that 'it's not
about what you do, but when.'"
The research findings enabled Aberdeen to build a timeline for a
Best-in-Class 3D CAD implementation. This is an approach to the
implementation of 3D design tools that have a wider impact on the
effectiveness of their product development processes. Among other benefits,
they are 22% more likely than the Industry Average and nearly twice as
likely as Laggard organizations to meet product launch targets.
A complimentary copy of this report is made available due in part by the
following underwriters: Autodesk, PTC, and Siemens PLM Software. To obtain
a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5055.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
(c) 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Michelle Boucher
Aberdeen Harte-Hanks
(617) 854-5345
Michelle.Boucher@aberdeen.com