LBi Syrup wins gold at the Effie Awards

PRESSRELEASE
Stockholm/Amsterdam, 10 June 2008

LBI International AB ("LBi"), the global marketing and technology
agency, is a winner at this year's Effie Awards. LBi Syrup in New
York was awarded the Gold in the new "Green" Effie category, set up
to honor  the most effective eco-marketing campaigns, for their work
supporting GE's ecomagination campaign. The work was a combined
effort developed alongside GE's other agency partners BBDO, Stinson
Partners and OMD and was a finalist for the Grand Effie award as
well.

Syrup designed and built the GE ecomagination site. The GE
ecomagination site uses film as the main component for delivering a
number of product showcases - powerful stories created and produced
by LBi Syrup and narrated by actor Kevin Kline. Syrup worked
side-by-side with GE's marketing and product teams around the world
to hand-pick the products that would best demonstrate the power of
ecomagination; a desalination facility in Algiers, Algeria where a
plant will convert sea water to drinking water for over 1 million
people; a vineyard in Napa, California that uses solar panels to
power nearly 100% of their energy needs; Arklow, Ireland, where a
7-turbine GE off-shore wind farm powers 16,000 Irish homes; and GE's
Evolution Series locomotive, which lowers emissions while conserving
energy. The stories are told vividly in the web film series along
with additional expansive content on each subject presented in the
interactive online experience.

LBi agency Icon Nicholson in New York Valspar was also awarded at the
Effies, their work for Valspar won bronze in the New Products
Category.

The Effie Awards honor the most significant achievement in the
business of marketing communications: ideas that work. Since 1968,
winning an Effie has become a global symbol of achievement. Today,
Effie celebrates effectiveness worldwide with the Global Effie, the
EURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 national
Effie programs.

View the films and visit the Effies at:
http://ge.ecomagination.com/site/index.html#showcase
www.effie.org

For further information please contact:
Robert Holzer, CEO, LBi Syrup
+1 212 680 1477, robert@syrupnyc.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is the global marketing and technology agency. The Company
employs approximately 1,500 professionals located primarily in major
European, American and Asian business centers including Amsterdam,
Atlanta, Berlin, Brussels, Stockholm, London, Milan, New York and
Mumbai. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
clients. By combining business and media strategy development with
creative design, industry expertise and the latest digital
communications technologies, LBi offers a unique, and uniquely
valuable proposition. LBi is listed on Nasdaq OMX Nordic in Stockholm
and Euronext in Amsterdam as (symbol: LBI).