Contact Information: Contact: Ivy Eckerman Spire Communications (540) 373-2963
AdJuggler Joins the Interactive Advertising Bureau and Begins Certification Process for AdJuggler 6
Certification Lets Customers Compare Solutions and See the Value of AdJuggler Relative to the Competition
| Source: AdJuggler
ALEXANDRIA, VA--(Marketwire - June 18, 2008) - AdJuggler, Inc., the industry leader in
online ad management systems for small and mid-market businesses, today
announced the company has joined the Interactive Advertising Bureau (IAB)
and it will submit AdJuggler 6 for certification in accordance with the
IAB's accepted industry standards. AdJuggler has retained the Audit Bureau
of Circulations as the company's auditor to begin the IAB certification
process.
The IAB is an industry trade group that represents leading interactive
companies. It is responsible for promoting standards for how online ad
impressions are counted, thereby legitimizing a vendor's measurement
accounting. The IAB certification process assesses solutions in accordance
with industry-accepted standards and certifies those systems that meet the
organization's rigorous requirements.
"Certifying AdJuggler 6 is a significant undertaking, but it's important
for AdJuggler and for our customers," said Jonathan Rivers, executive vice
president for AdJuggler. "We have been able to grow based on word of mouth
and referral business due to our superior customer service, and with the
certification in hand, we can be even more competitive. For years we've
been saying that companies can deploy AdJuggler's technology to receive all
the features provided by the three largest vendors but at a more attractive
price. By certifying the product, we can demonstrate parity, helping our
customers compare solutions apples to apples and see first hand the value
we provide."
Since 2004, IAB has worked to educate the market on the need for
certification and the value of using independent auditors to ensure vendors
are delivering what they promise. The IAB's effort to promote standards is
intended to free the market from existing ambiguity and confusion about how
ad impressions are counted and provides transparency to industry systems
that measure ads.
About AdJuggler
AdJuggler (www.adjuggler.com) develops and maintains the industry-leading
online ad management system, AdJuggler®, and offers a broad range of
managed server solutions ranging from dedicated hosting platforms to highly
available clustered configurations. AdJuggler supports Linux environments,
specializing in serving enterprises with resource-intensive commerce,
streaming, and transaction requirements. AdJuggler's world-class data
center and network operations are located in Alexandria, VA. AdJuggler
Sales can be contacted at 1-888-358-3400 or sales@adjuggler.com.