OMX Nordic Exchange Copenhagen Nikolaj Plads 6 1067 Copenhagen K Announcement of BoConcept Executives' trading with securities In accordance with section 28 a of the Danish Securities Trading Act, BoConcept Holding A/S is required to publish information regarding trading in BoConcept Holding A/S shares and securities by Executives and persons closely associated with an Executive. The statement is based on a report which BoConcept Holding A/S has received from the Executives on 11 August 2008. The executive board of BoConcept Holding A/S has redeemed their remaining part of the share options. Name: Viggo Mølholm Reason: President & CEO of the company Issuer: BoConcept Holding A/S ISIN: DK0060050201 Designation: Shares Nature of transaction: Purchase Trading date: 11.08.08 Market: OMX Nordic Exchange Number: 7,200 Market price DKK: DKK 324,000 Name: Hans Barslund Reason: Vice President & CFO of the company Issuer: BoConcept Holding A/S ISIN: DK0060050201 Designation: Shares Nature of transaction: Purchase Trading date: 11.08.08 Market: OMX Nordic Exchange Number: 7,200 Market price DKK: DKK 324,000 Herning, 11 August 2008 Notification of insiders' trading 11.08.08 - 9/2008 Page 1 of 1