Announcement of Executives' trading


OMX Nordic Exchange Copenhagen
Nikolaj Plads 6               
1067 Copenhagen K             

Announcement of BoConcept Executives' trading with securities

In accordance with section 28 a of the Danish Securities Trading Act, BoConcept 
Holding A/S is required to publish information regarding trading in BoConcept   
Holding A/S shares and securities by Executives and persons closely associated  
with an Executive.                                                              

The statement is based on a report which BoConcept Holding A/S has received from
the Executives on 11 August 2008.                                               

The executive board of BoConcept Holding A/S has redeemed their remaining part  
of the share options.                                                           

Name:                  Viggo Mølholm                 
Reason:                President & CEO of the company
Issuer:                BoConcept Holding A/S         
ISIN:                  DK0060050201                  
Designation:           Shares                        
Nature of transaction: Purchase                      
Trading date:          11.08.08                      
Market:                OMX Nordic Exchange           
Number:                7,200                         
Market price DKK:      DKK 324,000                   

Name:                  Hans Barslund                      
Reason:                Vice President & CFO of the company
Issuer:                BoConcept Holding A/S              
ISIN:                  DK0060050201                       
Designation:           Shares                             
Nature of transaction: Purchase                           
Trading date:          11.08.08                           
Market:                OMX Nordic Exchange                
Number:                7,200                              
Market price DKK:      DKK 324,000                        

Herning, 11 August 2008

Notification of insiders' trading 11.08.08 - 9/2008 Page 1 of 1

Attachments

fo110808_dk.pdf fo110808_gb.pdf