Axfood opens representative office in China


Axfood opens representative office in China

Axfood announces the opening of its representative office in Shanghai on Monday,
11 August. 

The new office will work with purchasing from China and Southeast Asia, be a
driving force in the build-up of supplier contacts and monitor developments in
the markets in China and Southeast Asia.

A large share of the non-food products sold by Axfood's store chains come from
China."By being on location in China, we can assure all aspects of the purchasing
process, including relations with suppliers, work environment issues, logistics,
quality, delivery times and control of work conditions in factories," says Jonas
Peterson, Purchasing Manager for non-food products at Axfood."It is important to build own relations in order to be successful doing business
in China," says Peterson. "We want to take a long-term approach to our work with
suppliers, not least in order to convey our view of how work conditions should
be and how important such matters are for us."

Anders Strålman, President and CEO of Axfood, comments: "This venture will
enable us to gain first-hand information on the development of matters that
affect our business. I am convinced that the establishment of our office in
Shanghai will contribute to good business for Axfood."

Axfood's office has been established in close cooperation with the Swedish Trade
Council. The office is located on Nanjing Road, Shanghai's main thoroughfare.

Mats Sjödahl, Purchasing Director of Axfood, Ulf Renée, Head of the Non-food
Products business area, and Jonas Peterson were present during the inauguration
of the Shanghai office.

For further information, please contact:
Jonas Peterson, Purchasing Manager, Non-food Products, Axfood Sverige AB,
+46-70-743 15 44 
Ingmar Kroon, Press Manager, Axfood AB, +46-702-89 89 83

Axfood AB conducts retail trade through the wholly owned store chains Hemköp,
Willys, Willys hemma and PrisXtra, comprising slightly more than 220 stores, and
wholesale trade through Dagab and Axfood Närlivs. In addition, Axfood
collaborates with a number of proprietor-run stores that are tied to Axfood
through agreements. These include stores within the Hemköp chain as well as
stores run under the Handlar'n and Tempo profiles. In all, Axfood collaborates
with over 500 proprietor-run stores. Axfood is listed on the Nordic Large Cap
list of the OMX Nordic Exchange. Axel Johnson AB is the principal owner, with
approximately 46% of the shares.

Attachments

08082315.pdf