Exchange ratio and subscription price set for the rights issue in RNB RETAIL AND BRANDS AB - 1:1 and SEK 6.00, respectively

Exchange ratio and subscription price set for the rights issue in RNB RETAIL AND
BRANDS AB - 1:1 and SEK 6.00, respectively

•	Shareholders in RNB RETAIL AND BRANDS AB (”RNB”) are entitled to subscribe for
one new share for each old share held

•	Subscription price of SEK 6.00 per share

•	Subscription period from and including September 2, 2008 until and including
September 18, 2008


The Board of Directors of RNB has today set the maximum increase of share
capital, the maximum number of newly issued shares, exchange ratio and
subscription price for RNB:s rights issue that was resolved on July 18, 2008 by
the Board of Directors, subject to approval by an Extraordinary Shareholders'
Meeting. The shareholders have the right to subscribe for one new share for each
old share held. The issue price is SEK 6.00 per share, which means that the
rights issue will raise total proceeds at approximately SEK 342 million before
issue related costs. The maximum increase of the share capital is SEK 57,078,832
and the maximum number of newly issued shares is 57,078,832. 

The rights issue is carried out in order to strengthen the company's financial
position and create conditions for future aggressive action. 

The record day at the Swedish Central Securities Depository, VPC AB, for
participation in the rights issue will be August 28, 2008. Subscription shall
take place during the subscription period September 2 - September 18, 2008, or
such later date as decided by the Board of Directors.

An Extraordinary Shareholders' Meeting for approval of the Board of Directors'
rights issue resolution will be held on August 25, 2008. The Board of Directors'
rights issue resolution requires an amendment to the articles of association
with respect to limits in the share capital and number of shares. The Board of
Directors therefore also proposed that the Extraordinary Shareholders' Meeting
adopts new articles of association. 

Certain large shareholders and members of the RNB Board of Directors and
management team, together representing approximately 38 percent of the shares in
the company, support the rights issue and have expressed their intention to, in
addition to vote in favour of the rights issue, use the subscription rights
received due to their current ownership and subscribe for new shares. Moreover,
certain shareholders, among others, have expressed their intentions to guarantee
subscription for shares at a total value of SEK 213 million, corresponding to
approximately 62 percent of the rights issue. Consequently, declarations of
intentions to subscribe to 100 percent of the rights issue have been received.

The time schedule for the rights issue is intended to be as follows:

August 25, 2008: The Extraordinary Shareholders' Meeting decides on the
resolution of the Board of Directors regarding the rights issue.

August 26, 2008: First day of trading in the share excluding right to
participate in the rights issue.

August 28, 2008: Record day for participation in the new share issue.

September 2 - 15, 2008: Trading in subscription rights.

September 2 - 18, 2008: Subscription period. 

Financial and legal advisors

SEB Enskilda is RNB's financial advisor. Advokatfirman Vinge is RNB's legal
advisor.

For more information, please contact:
Mikael Solberg, CEO, +46-8-410 520 20
Göran Blomberg, CFO, +46-8-410 520 99
Cecilia Lannebo, Investor Relations, +46-8-410 520 45


The information has been made public according to the Securities Market Act
and/or the Financial Instruments Trading Act. This information was published at
4:30 pm on August 21, 2008.


This press release may not be announced, published or disseminated, directly or
indirectly, in the United States of America, Canada, Japan or Australia. Nothing
in this press release shall be deemed to constitute an offer to invest or
otherwise deal in shares in RNB. The contemplated share issue will to be
directed to persons domiciled or resident in the United States, Canada, Japan or
Australia, or any other country  where participation requires further
prospectuses or other offer documentation, registrations or other measures than
what follows from Swedish law, except under applicable exemption. No securities
in RNB will be registered pursuant to the United States Securities Act of 1933
or any provincial act in Canada.



RNB RETAIL AND BRANDS AB is organized on the basis of two business areas -
Polarn O. Pyret and a distribution platform for national and international
brands. Polarn O. Pyret is a brand focused on baby and children's wear. The
distribution platform consists of two main areas, Department Stores and Store
Concepts. Department store operations are conducted via stores in the NK, Steen& Ström, Illum and Kosta oulet department stores. The store concepts comprise
JC, J-Store, Brothers and Sisters.