PUMA® names LBi agency Syrup as the new global partner for Teamsport

PRESS RELEASE
Stockholm/Amsterdam, 8 January 2009

Global integrated ad agency, Syrup, has been named PUMA's® global
partner for Teamsport.  This new partnership charges Syrup, an LBi
agency, with development of strategy, creative direction and campaign
creative for all PUMA Teamsport-related business.  Particular
emphasis will be on PUMA football (soccer), including all PUMA
football advertising for the 2010 FIFA World Cup in South Africa.
Syrup will also develop the creative for PUMA as part of its recent
announcement as official founding partner of Women's Professional
Soccer (WPS).  Syrup joins Droga5 and ZenithOptimedia on PUMA's
agency roster."Syrup is the right choice for our Teamsport business," says Antonio
Bertone, Chief Marketing Officer for PUMA. "They are emerging as one
of the freshest agencies out there. It was important for PUMA to find
a shop that offers a global perspective on sport in general and
football in particular as we chart a course for the 2010 World Cup."

During this multi-year relationship, Syrup's additional creative
duties will cover PUMA rugby, handball, cricket, and other team
sports.  Syrup will also be responsible for production of creative,
which includes television, print, radio, interactive content, and
more.

Rob Holzer, Chief Executive Officer of Syrup explains, "Working with
the PUMA brand is an absolute honor for us. We were one of the first
fully integrated agencies at a time when digital and traditional were
completely split. It's great to see the brand world embracing the
value of our multi-disciplinary creative, planning and production.
For us, the win is a brilliant opportunity to help shape the future
of one of our favorite brands."

Jakob Daschek, Chief Creative Officer of Syrup adds, "We grew up
watching stars like Maradona and Cruyff playing in PUMA and dreamed
of being like them one day. As real football fanatics, this is a
perfect account for us to approach the creative from a different
angle and bridge the worlds of design and sports with a unique PUMA
attitude."

Creative for the PUMA and WPS partnership will be the first to break
in spring of 2009.

For further information please contact:
Press contact US, Laura Camien, Vendeloo Inc.
+1 718 522 98 73 or laura@vendeloo.com
Press contact UK, Sarah van Praagh, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Press contact Sweden, Eva Ottosson, Group Communications Manager, LBI
International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About PUMA:
PUMA is one of the world's leading sportlifestyle companies that
designs and develops footwear, apparel and accessories.  It is
committed to working in ways that contribute to the world by
supporting Peace, Creativity, and SAFE Sustainability, and by staying
true to the values of being Fair, Honest, Positive and Creative in
decisions made and actions taken. PUMA starts in Sport and ends in
Fashion. Its Sport Performance and Lifestyle labels include
categories such as Football, Running, Motorsports, Golf and Sailing.
The Black label features collaborations with renowned designers such
as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA
Group owns the brands PUMA, Tretorn and Hussein Chalayan.  The
company, which was founded in 1948, distributes its products in more
than 120 countries, employs more than 9,000 people worldwide and has
headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
For more information, please visit www.puma.com

About LBi:
LBi is  a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique and uniquely
valuable proposition. LBi is listed on Nasdaq OMX Nordic in Stockholm
and on NYSE Euronext in Amsterdam as (symbol: LBI).
www.lbi.com

About Syrup:
At the intersection of the digital world, advertising and brand
entertainment, Syrup is a global communications agency headquartered
in New York City.  Our goal is to create momentum and cultural
relevance for brands, organizations, countries and individuals.
Syrup has recently been honored with numerous W3, Effie, Davey and
FWA awards for their noteable work.  Syrup is AOR for PUMA Teamsport
and DOW XLA, with a client list including GE, Showtime, Hearst Media,
L'Oreal, Issey Miyake, COTY Fragrances and Viacom, among others.
Syrup is an LBi agency company.