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Euro RSCG Edge Hires Industry Vet Greg Johnson as President
Johnson Brings New Level of Strategic Leadership to Expansive, Integrated Network
| Source: Euro RSCG Edge
PORTLAND, OR--(Marketwire - January 26, 2009) - Euro
RSCG Edge, a digital and direct response agency, has hired longtime
marketing expert Greg Johnson as president. Joining the agency from one of
its client companies, Johnson will spearhead efforts to significantly
enhance the level of strategic thinking Edge provides across its wide range
of direct response offerings. Based in Boston, Mass., Johnson will work
closely with management across all six of the agency's offices (Portland,
Salt Lake City, Los Angeles, San Diego, Boston and London), providing a new
level of senior strategic leadership for the expansive network.
"Coming from the client side, I understand the value of Edge as a business
partner and have experienced, firsthand, their ability to architect
solutions that drive clients' business forward," said Johnson. "This agency
is brimming with talent, and I look forward to helping leverage their
collective expertise with an integrated strategic approach that delivers
optimum client solutions."
With more than 20 years of experience in marketing strategy and business
development, Johnson joins the agency from First Marblehead Corporation, a
client of Euro RSCG Edge, where he served as executive vice president,
chief marketing officer. Previously, he served as director of Arnold One at
Arnold Worldwide, where he played an integral role in driving market share
and revenue for brands such as Vonage, Royal Caribbean International and
Fidelity Investments.
"Greg is a tremendous asset to Edge and raises the bar with regard to the
quality of strategy we provide our clients as we seek to build their
businesses and their brands," said Steve Netzley, CEO of Euro RSCG Edge.
"His track record of success and ability to deliver integrated marketing
solutions to top-tier brands is unparalleled. In a time of economic
turmoil, cost efficiency is critical for businesses, and Greg will be
integral in delivering the ROI that clients count on with Euro RSCG Edge."
In 2008, Euro RSCG Edge rebranded to reflect the full scope of its digital
and DRTV capabilities. As a continuation of its rebranding initiative, the
agency recently revamped its Web
site to showcase the agency's potential and power to tap into
consumers' consciences and affect attitudes and behavior.
Euro RSCG Edge offers a unique organizational structure able to service
both Fortune 500 brands and large to small direct response-focused
companies. The agency services over 86 clients, including: Adobe, Barclays
Global Investors, Bissell, Bosley, Cricket Communications, DirecTV,
Guthy-Renker, Netflix and Visa.
About Euro RSCG Edge
Euro RSCG Edge maintains offices
in Portland, Salt Lake City, Los Angeles, San Diego, Boston and London. The
team gives clients the edge in every core service, including strategic
planning, long form and short form media services, creative and production,
direct marketing, online marketing and Web development. End-to-end digital
expertise includes strategic consulting, site architecture, information
design and testing, CRM programs, creative development, programming,
technology and application development, and a sophisticated quality
assurance facility called the iLab®. The agency was started in 1988 and
is part of Euro RSCG Worldwide, a leading integrated marketing
communications agency with 233 offices in 75 countries throughout Europe,
North America, Latin America, and Asia-Pacific. Based in New York, Euro
RSCG Worldwide is the largest unit of Havas, a world leader in
communications.