DGAP-News: TV-Loonland and The Illuminated Film Company launch production of third season of LITTLE PRINCESS – New series already commissioned by FIVE´s Milkshake!


TV-Loonland AG / Miscellaneous

26.01.2009 

Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Munich/London, 26 January 2009 – TV-Loonland and The Illuminated Film
Company today announced that they have furthered an already strong
partnership in producing a third season of the multi-award winning animated
pre-school show, LITTLE PRINCESS. Continuing the worldwide success of the
first two series and two additional 22 minute specials, now airing in over
165 countries, the third season commissioned by Five’s Milkshake! will
feature 35 additional episodes introducing a number of new characters and
locations. A total of 104 episodes will therefore be airing across the
globe from 2010 following the series premiere on Milkshake!.

In addition to the established UK Celebrity cast, voice artists Jane
Horrocks and Julian Clary are joined by much-loved British film actor and
TV personality Brian Blessed, playing larger than life character Great
Uncle Walter, who debuted in the LITTLE PRINCESS Winter Special – A Merry
Little Christmas.

Fans can look forward to meeting new friends in the Kingdom; 4 year old
Algernon, the Maid´s nephew, and headstrong Horace the Shetland Pony.

New themes, additional locations such as the seaside and Great Uncle
Walters castle, and a wider view of Little Princess’s world guarantees to
capture the imagination of viewers, making the third season as appealing as
the first two series.

Iain Harvey, Producer at the Illuminated Film Company said: 'On any long
running series, the strength of the story-telling is crucial. We are
blessed with a wonderful and imaginative team of writers that will ensure
our Little Princess will go from strength to strength – at least, that’s
what she told me in her breaks between play!

Olivier Dumont, Managing Director at TV-Loonland commented:' Given the
proven brand value of LITTLE PRINCESS to date and the continued strong
support from Five by commissioning the third series, there was absolutely
no doubt about our involvement in the production of a third season.
TV-Loonland has been managing the brand from it’s infancy in 2006 and in
the past three years LITTLE PRINCESS has showcased our approach towards
successfully sourcing new projects and moving them to established brands.'

PR-ID 02-090126

About TV-Loonland
TV-Loonland is a brand management company primarily in the children's and
youth market focusing on high-quality content which it develops and
produces in house as well as coproduces with third party producers and
partners. With offices in key locations throughout Europe (Paris, Munich
and London) TV-Loonland is ideally positioned to identify, produce and
market top quality brands across all media including TV, Home
Entertainment, Licensing & Merchandising as well as digital media.
TV-Loonland's most recent successes include brands such as LITTLE PRINCESS,
THE OWL and PAT&STAN.





Press/PR
Mark Kilisek
Tel.: +49 (0) 89 20 50 8 - 0
Fax: +49 (0) 89 20 50 8 - 199
E-Mail: mkilisek@loonland.com 

TV-Loonland AG
Münchner Straße 16
85774 Unterföhring/München
Deutschland


DGAP 26.01.2009 
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Language:     English
Issuer:       TV-Loonland AG
              Münchner Straße 16
              85774 Unterföhring
              Deutschland
Phone:        +49 (0)89 205 08 - 0
Fax:          +49 (0)89 205 08-199
E-mail:       info@loonland.com
Internet:     www.loonland.com
ISIN:         DE0005348403
WKN:          534840
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Stuttgart, München, Düsseldorf
End of News                                     DGAP News-Service
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