Hans Vestberg appointed President and CEO of Ericsson as of January 1, 2010

Ericsson's (NASDAQ:ERIC) Board of Directors has appointed Hans
Vestberg President and CEO of Ericsson as of January 1, 2010. Hans
Vestberg is currently CFO and Executive Vice President.  Hans
Vestberg is succeeding Carl-Henric Svanberg who has accepted to take
on the position as Chairman of BP, the world's fourth largest
company.
Hans Vestberg is 44 years old and earned a Bachelor of Business
Administration degree from the University of Uppsala, Sweden, in
1991. He joined Ericsson the same year and was within a short time
period appointed to various international managerial positions in
China, Sweden, Chile, Brazil and the US.
Between 1998 and 2000 he was CFO of Ericsson in Brazil. In the years
2000 to 2002, Vestberg was Chief Financial Officer for Ericsson in
North America and Ericsson's controller for the Americas. From 2002
to 2003 Vestberg served as President of Ericsson in Mexico. He became
Senior Vice President and head of business unit Global Services in
2003 and was appointed Executive Vice President in 2005. Vestberg was
appointed Chief Financial Officer in 2007.
Hans Vestberg is born in Hudiksvall, Sweden, and lives north of
Stockholm. He is married and has two children. Vestberg holds 21,235
Ericsson class B shares and 1,381 ADS (American Depositary Share).
Michael Treschow, chairman of the Ericsson Board of Directors, says:
"Hans Vestberg was early in his career at Ericsson identified as a
person with outstanding leadership skills. He has a proven excellent
understanding of Ericsson's business with experience from all
different Ericsson business activities. He has been instrumental in
developing Ericsson's industry leading services operation which grew
threefold with good profitability during his five years of
management. Vestberg has a broad international experience through
assignments for more than ten years in three continents."
"Hans Vestberg will lead Ericsson in a phase where the transformation
of telecom operators' networks and implementation of IP-based
services are crucial in order to continue the company's successful
creation of shareholder value."
Ericsson's present President and CEO Carl-Henric Svanberg will remain
in his position until year-end when he takes on his new assignment as
chairman of BP. Svanberg will remain as member of the Ericsson Board
of Directors and the main owners, Investor and Industrivärden, have
expressed their wish to see Carl-Henric Svanberg as member of the
Ericsson Board of Directors long-term.
Michael Treschow continues: "With Carl-Henric Svanberg's leadership,
Ericsson has become the industry's most profitable company and its
market position has been tremendously strengthened. With Svanberg,
the industry's most successful strategy has been developed and
implemented."
"Over the past six years, mobile telephony has grown from 1 billion
to 4 billion subscribers in the world, an unparalleled development.
Ericsson has been one of the main drivers in this development with a
steadily increased market share. The strong position in GSM and
continued industry leading R&D investments have paved the way for
leadership in mobile broadband and 4G/LTE now being deployed
worldwide."
"Strategic acquisitions have been made in the area of fixed and
optical fiber as well as IP and TV which makes Ericsson the only
player in the industry with a complete portfolio for mobile and fixed
converging IP based networks. Products are today software based and
Ericsson has become the world's fifth largest software company. At
the same time, services have grown quickly, and now represents one
third of total sales."
During 2003-2008 Ericsson's compounded annual growth was 12%. Over
the past five years, the company has generated a total profit of SEK
103 b. and a cash flow of SEK 101 b. Total dividends over the past
five years amount to SEK 27 b.
Svanberg joined Ericsson on April 8, 2003 at a troublesome time when
the company struggled with losses and restructuring. One of his first
actions was to introduce his leadership philosophies and focus on
operational excellence. Culture and ways of working changed in the
company and is a major reason for today's good profitability.
Michael Treschow says: "Technology and services leadership in
combination with tight customer relationships and operational
excellence are Ericsson's key success factors. Hans Vestberg will
continue to drive and implement Ericsson's successful strategy."

Notes to editors:

Hans Vestberg's and Carl-Henric Svanberg's bios and photos are
available on
http://www.ericsson.com/ericsson/corpinfo/management/hans_vestberg.shtml
http://www.ericsson.com/ericsson/corpinfo/management/carl-henric_svanberg.shtml
Ericsson's multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
More information about BP is found on www.bp.com

Ericsson is the world's leading provider of technology and services
to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile
technologies, and provides support for networks with over 1 billion
subscribers and has a leading position in managed services. The
company's portfolio comprises of mobile and fixed network
infrastructure, telecom services, software, broadband and multimedia
solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with
feature-rich personal mobile devices.

Ericsson is advancing its vision of "to be the prime driver in an
all-communicating world" through innovation, technology, and
sustainable business solutions. Working in 175 countries, more than
75,000 employees generated revenue of SEK 209 billion (USD 32.2
billion) in 2008. Founded in 1876 with the headquarters in Stockholm,
Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New
York.

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Ericsson discloses the information provided herein pursuant to the
Securities Markets Act and/or the Financial Instruments Trading Act.
The information was submitted for publication on June 25, 2009, at
07.01am CET.