PRESS RELEASE Stockhom/Amsterdam, 8 July 2009 More than twenty agencies recently responded to the European tendering procedure issued by the Dutch Railways (NS) in its search for a web design agency. After a number of rigorous selection rounds, the three remaining agencies were asked to tackle the NS' long-term online strategy and develop a solution for a case study. Of the three competitors, LBi Lost Boys emerged as the winner. For LBI Lost Boys the challenge was even greater since they have been fulfilling this role for the NS since 2005. Last year the redesign of NS.nl, for which LBi Lost Boys was responsible, was launched. Emmelien Kneppers, strategist at LBi 'As you can imagine, such a procedure was not easy for us as the current partner. On the other hand, of course, this was the perfect opportunity to rethink how we look at the challenges confronting the NS. In doing so, we focused on our advantages: our active involvement with the NS brand and our passion for the online medium. A lot will be going on at the NS in regard to their online activities in coming years, and we think it's fantastic that we can be part of this.' The efforts of LBi Lost Boys, just as those of the other agencies, were carefully considered on the basis of the contracting criteria established by the NS. Ultimately, LBi Lost Boys was selected again. Ingrid Thomassen, Head of multichannel management at NS 'We already knew that we were working with a top-notch agency. It was nice to see that this could also be demonstrated on the basis of objective criteria. We expect Lost Boys, with all their expertise and enthusiasm, to be supporting us in our online activities for years to come.' For further information please contact: Patrick Boom, LBi Lost Boys +31 20 4604500, patrick.boom@lbi.lostboys.nl Ingrid Thomassen, NS Head of multichannel management ingrid.thomassen@ns.nl Sarah van Praagh, Press contact, LBi UK +44 20 7063 6465, Sarah.VanPraagh@LBi.com Eva Ottosson, Group Communications Manager, LBI International AB +46 709 41 21 40, eva.ottosson@lbi.com About LBi: LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com
Dutch Railways chooses LBi Lost Boys again!
| Source: LBI International AB