NEW YORK, July 8, 2009 (GLOBE NEWSWIRE) -- Appetizer Mobile, a leading mobile application development and consultancy, today announced a partnership to develop and launch a suite of branded applications featuring David "Big Papi" Ortiz and Mariano Rivera over the coming months. The iPhone apps will range from novelty to entertainment and integrate their philanthropic efforts as well as existing and new corporate partners for various promotional tie-ins.
"We knew there was a tremendous opportunity to collaborate with David and Mariano, to create a new channel to leverage their commercial appeal," said Cheo Vidal, co-founder of Appetizer Mobile, who started the company with Jordan Edelson last winter.
"As seen with our NBA partnership, one of our core competencies is working with celebrities and brands to port their properties onto the mobile realm in an authentic manner," Edelson added.
The first apps are scheduled to be launched later this month.
About Appetizer Mobile
Appetizer Mobile is a leading mobile application development and consulting company specializing in creating branded apps for corporate/celebrity clients. Appetizer Mobile provides proprietary mobile solutions and platforms for clients to generate new revenue channels from existing brand equity and assets.
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