Independent Research Firm Murphy Analytics Announces Initiation of Coverage On SpongeTech Delivery Systems, Inc.


ST. LOUIS, Sept. 16, 2009 (GLOBE NEWSWIRE) -- Murphy Analytics (MA) has initiated coverage on SpongeTech Delivery Systems, Inc. (OTCBB:SPNG) in a report entitled "Enduring Phenomenon or Fad - SpongeTech(r) Risk, Opportunity and Valuation Potential." The 20 page MA Opportunity Report contains a detailed discussion of the SPNG product line and operations, competing offerings from small to large consumer products brands, a comparison and contrast versus Crocs, Inc., a cash flow and potential valuation model, and risks. The report also examines historical results and revenue / booked order announcements. The MA Opportunity report is available for a purchase price of $25 at http://www.murphyanalytics.com/MA_Opportunity_Report.html.

Analyst Patrick J. Murphy, CFA notes in the report: "Penetrating deeper into existing distributor relationships, SPNG is working to expand its retail distribution network from 40,000 locations in July 2009 to 100,000 by year end. It seems reasonable to expect growth to continue in the near term as the number of retail outlets is doubled and SPNG has committed to increasing the marketing budget to $20 million. Over the longer term, SPNG faces a number of challenges. Most importantly, what will be the competitive response from existing and potential niche competitors as well as from consumer products titans such as Clorox, J&J, 3M, Church & Dwight, Ecolab and others with significantly broader distribution networks and larger budgets for marketing and product development."

About Murphy Analytics

Murphy Analytics is an independent investment research firm providing coverage of microcap and smallcap stocks. Previous Murphy Analytics reports are published at http://www.murphyanalytics.com/Covered_Companies.html. MA Opportunity Reports are designed to provide a comprehensive understanding of a company's business model, progress, prospects, target markets, competitors and potential earning power. The MA Opportunity Report does not contain ratings or recommendations, but rather is intended to serve as a tool to help readers conduct a more fully informed analysis.

Disclosure: SpongeTech(r) Delivery Systems, Inc. has not reviewed this report for factual accuracy. Neither Murphy Analytics (MA) nor the analyst owns or trades the shares of covered companies. The views expressed in the report represent only the opinion of the analyst and MA. MA Opportunity Reports are funded by the purchase of the reports via the MA website. Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. MA provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. This report is neither a solicitation to buy nor an offer to sell securities and is to be used for informational purposes only and should not be used as basis for investment decisions. MA is not an investment advisor or broker/dealer and this report does not provide investment advice. No part of the MA Opportunity Report may be copied or distributed with prior written consent from Murphy Analytics LLC.



            

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